Geopath Member Spotlight | Stingray Advertising
A conversation with Gary Seem, President and Ryan Fuss, SVP

03. October 2022 Member Feature 0
Geopath Member Spotlight | Stingray Advertising <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Gary Seem, President and Ryan Fuss, SVP</span>
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...

Friday Fast Fact | On This Day in History Sept. 16th

Friday Fast Fact | On This Day in History Sept. 16th
Some brands are so well established and recognized that their name has become synonymous with the product itself. For bandages, they’re often simply called Band-Aids. For flavored gelatin, Jell-o. And in the world of making copies, the brand name Xerox is used conversationally the same way, sometimes even being used to describe the action itself ...

Friday Fast Fact | Labor Day

Friday Fast Fact | Labor Day
For many people in the US, Labor Day means different things. To some, it’s a time of year to take one last big trip with the family – summer camps have ended, and school is likely not yet back in session in some parts of the country. For others, it marks the end of the ...

Geopath Member Spotlight | Vistar
A conversation with Michael Provenzano, CEO and co-founder at Vistar Media, Geopath Board of Directors member

01. September 2022 Member Feature 0
Geopath Member Spotlight | Vistar <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Michael Provenzano, CEO and co-founder at Vistar Media, Geopath Board of Directors member</span>
Tell us about your experience in founding and expanding Vistar Media to be the programmatic DOOH exchange that it is today? When we founded Vistar ten years ago, OOH was undergoing a major digital transformation but still suffered from highly manual and inefficient ways of transacting media. With the capabilities available via programmatic, we saw ...

Friday Fast Fact | On this Date in History: August 13th

Friday Fast Fact | On this Date in History: August 13th
For many people, one of the least-used features of their cellphone is the actual phone itself.  With connectivity, social media, and mobile entertainment, it’s easy to overlook the core function that spurred the very creation of cell phones. However, before smartphones, cellphones, car phones, and pagers, payphones could be found in public spaces virtually everywhere ...