2023 Geopath Year in Review

05. January 2024 Geopath News 0
2023 Geopath Year in Review
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...

July 2023 Release Notes

07. August 2023 Geopath News 0
July 2023 Release Notes
We are pleased to inform you that our July monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 41,000 spots of inventory. No major changes or bug fixes were made in this month’s ...

Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar

17. February 2023 Geopath News 0
Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

2023 Annual Forecast Launching February 27th

03. February 2023 Geopath News 0
2023 Annual Forecast Launching February 27th
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...

2022 Year in Review

10. January 2023 Geopath News 0
2022 Year in Review
A Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...

Geopath Sets Out to Provide a Foundation for The OOH Industry
By Dylan Mabin, President, Geopath

Geopath Sets Out to Provide a Foundation for The OOH Industry <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...