For today’s Fast Fact, let’s take a look at some OOH statistics across the 114 counties of Missouri! Did you know that the first Olympic Games held in the US were held in Missouri? Beyond that, the 1904 Summer Olympics held in St. Louis were also the first Olympic Games to be held outside of ...
Featured Session Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...
Water is Earth’s most precious resource, without which most of life on Earth is impossible. Friday March 22nd is World Water Day, which is an international day of observance overseen by UN-Water, a mechanism within the United Nations. World Water Day is focused on the importance of fresh water, and carries a different theme each ...
March is officially about to get “mad” – the annual NCAA Tournament is just about to get underway, and the excitement is already palpable. In addition to being St. Patrick’s Day, this Sunday, March 17th, will be “Selection Sunday”, which is an event that sets the tone for the proceeding tournament. In this event, the ...
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
This week, Geopath released two new OOH spending reports into our geekOUT Library: the top spenders in OOH for Q4 of 2023, and the top spenders in OOH across all of 2023. These reports leverage Vivvix (formerly known as Kantar) data to provide a synopsis of OOH ad spending across 100+ DMAs nationwide. Let’s take ...
Out of Home media measurement has evolved dramatically in the last several years. And so has Geopath. Today, Geopath can access, analyze, and integrate a host of data sources to provide members with deeper insights and more precise ratings for each piece of inventory. That said, in discussions with prospective – and even some existing ...
