It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
This week, Geopath released two new OOH spending reports into our geekOUT Library: the top spenders in OOH for Q4 of 2023, and the top spenders in OOH across all of 2023. These reports leverage Vivvix (formerly known as Kantar) data to provide a synopsis of OOH ad spending across 100+ DMAs nationwide. Let’s take ...
Out of Home media measurement has evolved dramatically in the last several years. And so has Geopath. Today, Geopath can access, analyze, and integrate a host of data sources to provide members with deeper insights and more precise ratings for each piece of inventory. That said, in discussions with prospective – and even some existing ...
Last week, University of Iowa star player Caitlin Clark made history, and she’s on her way to doing it again. In a game against the Michigan Wolverines last Thursday, Clark became the highest scorer in the history of NCAA women’s basketball (which she achieved in the first quarter of the game!). That game also saw ...
This upcoming Monday is Presidents’ Day – but depending on where in the US you celebrate, the name may vary! There are actually quite a few “official” names at the state level. Federally and in some states, it’s “Washington’s Birthday”, some names mention both Lincoln and Washington, and in some places the apostrophe on the ...
Super Bowl LVIII is this weekend, and is already shaping up to be a history-making game! Interestingly, this year’s game will effectively be a rematch of Super Bowl LIV in 2020, played between the San Francisco 49ers and defending Super Bowl champions the Kansas City Chiefs. This is a game of firsts as well. Originally ...
With the upcoming presidential election this November, 2024 is sure to be a year filled with political discourse and media attention, some of which is already well underway! With the Iowa caucuses behind us, and the presumed party Nominees having emerged, the 2024 Presidential cycle is beginning to pick up momentum. Political advertising is a ...
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...
In a study by Beeyond Media published last year, findings showed a very high correlation between consumers seeing OOH ads and making a purchase – nearly 70%. Even higher was the percentage of consumers who did additional research on the product/company in general after seeing OOH ads. As reported by the OAAA in their 2023 ...
AI’s evolution within the OOH Industry Throughout 2023, “AI” became the buzzword of all buzzwords; many things have been touted as “powered by AI” or “AI enhanced”, but the specifics of what that truly means are still somewhat murky on a large scale. In many ways, the possibilities presented by AI are both enthralling and ...
