As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Florida! Did you know that Florida’s highest natural point, Britton Hill, is the lowest-elevation high point of any US State? Even at an elevation of 345 ft. above sea level, Britton Hill is lower than all other state ...
We are pleased to inform you that the monthly update to the inventory database, API, and Insights Suite for November has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 4,500 spots of inventory. Earlier this month, we migrated to a new API ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 93 counties of Nebraska! Omaha’s Henry Doorly Zoo and Aquarium is revered for its diversity of wildlife and exhibits, but did you know that the world’s largest indoor rainforest can be found here as well? The Lied Jungle, within the Zoo, ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois! Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including ...
Tell us a bit about your background and what led you to become Co-Founder & CEO of Grocery TV. My path to becoming the CEO of Grocery TV was an unusual journey. I studied physics at the University of Texas and would do software development on the side for some extra spending money while in ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 21 counties of New Jersey, my home state! New Jersey is famously on the receiving-end of many jokes (especially in the New York area), but not on my watch! Big personalities and big hair? Definitely! But it’s also full of unique ...
We are pleased to inform you that our October monthly update to the inventory database, API, and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 44,000 spots of inventory. Additionally, a small number of API improvements were implemented throughout ...
For today’s Fast Fact, let’s take a look at some OOH statistics across South Carolina’s 46 counties! Though Georgia is famously known for its peaches, did you know that South Carolina actually produces more than 2x as many peaches as Georgia per year? Both states pale in comparison to California’s peach output, however! Morgan Island ...
NEW YORK October 17, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ...
