What led you to work in the OOH industry? Like a lot of people in this industry, I just kind of fell into it. In 2002, a friend of mine asked if I wanted to work for an ad agency. I thought that sounded fun, and was soon introduced to Jack Sullivan, who ran Starcom ...
About Encompass Media Group DW: I think we’d both say it’s quite fortuitous that we came together. I founded and ran a magazine publication in Manhattan back in 1988. Around 1999, I could see the writing on the wall. From the print perspective, I could tell online was coming on strong and staking its claim ...
Spotlighted Company and Speaker Josh Madsen Chief Operating Officer Grace Outdoor 7 years What led you to work in OOH? I married the company owners’ oldest daughter almost 8 years ago. It was inevitable that I would be working for the family company at some point, so I did not last long working for any ...
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. “I’m thrilled and truly honored ...
After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau and, eventually, Geopath, starting from the mail room and working up to the ranks of an executive vice president. Over the years, Larry ...
As we prepare for the release of our 2025 Annual Planning Dataset, Geopath is excited to share several noteworthy advancements that reflect our ongoing commitment to providing the industry with the most accurate and reliable audience measurement available, including: Refreshed Foundational Datasets: We have updated all core data sources to ensure the most current demographic, ...
We are reaching out to update you on an important transition within the Geopath Board of Directors. As you may already know, Michael Lieberman has recently moved on from GroupM and, in accordance with the Geopath by-laws, has stepped down as our Board Chairperson. In accordance with the by-laws, Jill Schnitt, the Vice Chair representing ...
Thank you, Ali and Dan, for that great introduction. I also want to thank Anna and the OAAA for hosting this awesome conference and for inviting me to speak about Geopath and some of my findings, actions and future activities. As Ali and Dan did such a great intro, you are no longer looking at ...
About Macerich Macerich is the third largest shopping mall developer in the country, with nearly 40 shopping centers across the country’s major media markets. The Media & Sponsorship team primarily focuses on OOH media sales and sponsorship activations that deliver great brand experiences for our shoppers. Current Initiatives and Goals Media buyers naturally think of ...
Geopath is excited to announce that our March update is now fully available to members. This month’s release includes more than 10,000 spots updated/added to the inventory database, along with a few minor bug fixes to the Insights Suite. Additional details are available here. No updates were made to the API in this release. Information on previous API ...
