We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast!
On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by our new and enhanced model.
Members will have until April 3rd to integrate the new data into their proprietary platforms, particularly operators that are building packages for the first time with this data. On this date, the new forecast will become the only transactional dataset for the industry. We hope this gives everyone the time they need to understand the new data and acclimate to using it.
With that in mind, Geopath will host a webinar on Thursday, February 23rd to ensure that all members are familiar with the new datasets, methodologies, and enhancements and can begin using the new metrics to transact confidently.
Geopath President Dylan Mabin, and Insights Committee Co-Chairs Glynnis Reilly (Horizon Media) and Cheryl Zimmermann (Lamar) will share insights into process improvements that informed the development of the forecast, review the new reach and frequency model as well as provide some guidance on navigating the transition.
Additionally, Geopath’s Scott Fiaschetti and Brian Schopper will be on hand to train members on how to access this data and where to find additional support materials.
We hope to see you there!