2023 Release Update: Additional Audiences Added

2023 Release Update: Additional Audiences Added

Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in future updates.

The new release also includes additional inventory, updates to existing inventory, and bug fixes to the API. A complete list of the technical updates can be found in the API Version 2.2 Release Notes.

In the month since the launch of the Geopath 2023 Forecast, we continue to work closely with our members during the adoption phase to answer questions and ensure a smooth implementation process. We’ve been happy to have received positive feedback so far from those who are actively using the new datasets to transact.

As a reminder, you can access a wide range of support materials and recordings of past webinars within the 2023 Release Readiness Kit, available for download from the geekOUT Library. As always, the Geopath team remains available to answer questions and/or provide additional support.