The 2023 Geopath Annual Forecast is Here!

The 2023 Geopath Annual Forecast is Here!
We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar

17. February 2023 Geopath News 0
Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

Friday Fast Fact – Seattle Market Infographic

Friday Fast Fact – Seattle Market Infographic
For today’s Fast Fact, we’re going to take a look at the Seattle-Tacoma market – the fourth-largest port in all of North America! Did you know that Seattle has the highest proportion of college-educated adults of any major US city, according to the Census? In fact, roughly 47% of adults in Seattle have bachelor’s degrees, ...

2023 Annual Forecast Launching February 27th

03. February 2023 Geopath News 0
2023 Annual Forecast Launching February 27th
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...

Friday Fast Fact
On this Day: January 27th

Friday Fast Fact <br/> <span style='color:#000000;font-size: 18px;'>On this Day: January 27th</span>
In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb – but this invention opened the door for widespread domestic use of electric lighting. In fact, it was on this day in 1880 that Thomas Edison was granted his patent for the incandescent ...

Movies, TV, And OOH
geekOUT Friday Fast Fact

Movies, TV, And OOH <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Friday Fast Fact</span>
The 80th Golden Globes ceremony was held in Beverly Hills this week, and with it, accolades for outstanding TV and Movies were awarded to a lucky few. Though award shows like the Golden Globes and the Emmys are steeped in tradition, it goes without saying that the landscape of TV and Movies has changed drastically in ...

2022 Year in Review

10. January 2023 Geopath News 0
2022 Year in Review
A Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...