THE GEOPATH REBRAND: WHY BRANDS MATTER
A conversation with Kym Frank and Lee Rafkin
![THE GEOPATH REBRAND: WHY BRANDS MATTER <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Kym Frank and Lee Rafkin</span>](https://blog.geopath.org/wp-content/uploads/2017/11/5JG0191_kym-2-1024x684.jpg)
Kym Frank and Lee Rafkin sat down over nachos and Coronas to discuss the Geopath rebrand one year later. Lee: Hey Kym. It’s been one year since we created the Geopath brand, formerly known as The Traffic Audit Bureau for Media Measurement, or TAB. I thought it would be a good time to ...