The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...
It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019. Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured several forms of OOH ...
OOH and Voters With political campaigns beginning to ramp up spending as the 2020 election approaches, for today’s Fast Fact, we thought we’d look at the relationship of voters, and OOH! When it comes to reaching potential voters, candidates should consider spending much more on OOH as part of their advertising mix, as “82% of ...
The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron. He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...
There’s been a lot of buzz surrounding the release of “Joker” over the past few weeks. If this movie is anything like the recent Superhero/Supervillain releases, we’re likely looking at a huge opening weekend for the film. With the movie hitting theaters today, for this “Fast Fact Friday” we thought we’d look at the ...
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board ...
Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement. The new ...
