For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA. Let’s first take a look at some more specifics about this DMA! With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...
The Future of Geopath: Looking Ahead As the organization now looks to the future, Geopath is excited to announce that by a unanimous vote of the Board of Directors, Dylan Mabin has been promoted to EVP of Operations and will also serve as Acting President responsible for overseeing the administration, programs, and strategic plan ...
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
