Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?” The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling. We took a look at our data, and only 37% of people ...
About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...
Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit? Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...
