Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

27. March 2018 Geopath News, Insights and Innovation, Marketing 0
Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

Member Spotlight: Pacific Outdoor
We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.

26. March 2018 Member Feature 0
Member Spotlight: Pacific Outdoor <br/> <span style='color:#000000;font-size: 18px;'>We spoke with Dan Dhruva and Ann Hall to find out more about the growing Portland market.</span>
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor.  Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA.  In addition to those, we have a nice ...

From the OAAA: Reasserting OOH as a Core Media Buy

08. March 2018 Uncategorized 0
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...