We hope everyone is staying safe, healthy, and is enjoying a great start to 2021. For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. In honor of the ...
Tell us about your background in OOH. I spent the vast majority of my career in OOH. I cut my teeth in the business at Lamar, where I started back in 2004 in the transit and airport side of the business. During my 10 years at Lamar, I was involved with multiple North American markets ...
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior. Fortunately, due to enhancements put into place ...
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
