Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of ...
Enhancements coming to Geopath! As Geopath continues our momentum in 2026, we’d like to highlight some exciting improvements and initiatives on the horizon, including: Releasing the 2026 Dataset Improving Market Plan Functionality Launching a Rapid Inventory Onboarding Process Introducing collaborative planning features within the Insights Suite Driving the industrywide Advanced Measurement Initiative that will guide ...
Geopath is pleased to announce that the March inventory update is now available in Geopath’s Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 9,500 spots of inventory. Our next monthly update is scheduled for April 16, 2026. Please click here to learn more ...
Geopath would like to welcome our 23 new members added so far in 2026! In addition to the 44 added last year, our team continues to work hard to provide the industry with the metrics necessary to transact in the OOH space. Geopath’s membership continues to grow and attract new organizations with the release of ...
Geopath is pleased to announce that the January inventory update is now available in Geopath’s Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 19,000 spots of inventory. Our next monthly update is scheduled for February 12, 2026. Please click here to ...
Geopath is pleased to announce that the December inventory update is now available in Geopath’s Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 57,000 spots of inventory. Our next monthly update is scheduled for January 22, 2026. Please click here to ...
Geopath is pleased to announce that the November inventory update is complete and the 2025 planning dataset is now the default transactional dataset within the Geopath Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 57,000 spots of inventory. Our next ...
The preview period for the 2025 Planning Dataset will end on Sunday, November 16th. On Monday, November 17th, the 2025 planning dataset will become the default transactional planning dataset within the Geopath Insights Suite and API. This decision follows the continued efforts, evaluation, and review made by both the Insights Committee and the Geopath team. ...
Geopath is pleased to announce that our October 2025 inventory update is now available. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 10,000 spots of inventory. Our next monthly update is scheduled for November 10, 2025. Please submit all inventory for review before the final day of ...
As announced earlier this week, the 2025 Planning Dataset is now fully available for members to preview! Moving forward, Geopath will resume publishing monthly release notes to inform our members of API and Insights Suite bug fixes and enhancements, as well as updates to our inventory database. The most recent release included a number of enhancements ...
