Geopath has released an update to the Geopath v2.2 API which includes the following improvements: 338 additional target audience segments were added (please see Target Audiences Available for 2023 Forecast for specific details) API response times have improved by 10% or more (on average). API response times for larger /inventory/search/summary and /inventory/measures/summary aggregation requests have improved by 5-10 seconds (on average). ...
Tell us a bit about your background and what led you to become President of Sales & Strategy for Crackle Connex. I was at Discovery Networks running digital sales for the Oprah Winfrey Network and Oprah.com — and received a call from a recruiter at Sony Pictures Television. They were in the process of building out ...
For today’s Fast Fact, let’s take a look at the Norfolk VA Market! Is it a bridge? Is it a tunnel? Well, I suppose it’s both! Running northeast out of Norfolk, you’ll find the Chesapeake Bay Bridge-Tunnel, a truly unique feat of engineering. A majority of this 17-mile roadway serves as a bridge, connecting Norfolk ...
Geopath has released an update to the Geopath v2.2 API which includes the following improvements: When the requested target_geography is “local_dma”, /inventory/search/summary incorrectly reported reach_net and reach_percent Optimizations were made to /inventory/search/summary to allow some complex summary_level_list values to complete without a gateway timeout /inventory/plans and inventory/search/summary returned incorrect reach values for a single advertising unit ...
Tell us a bit about your background and what led you to become President and CEO of Red Rock Outdoor. I started in this business almost 24 years ago at a company called Vista Media. At the time, they were Vista Metropolitan Outdoor—a small mom and pop organization in New York. Vista was acquired by ...
For today’s Fast Fact, let’s take a look at the capital city of North Carolina – the Raleigh market! Like many cities in the US (about 430 of them), Raleigh has its own city flag. However, unlike many other flags in general, the Raleigh flag is different on the front and back sides! Each ...
For today’s Fast Fact, let’s take a look at the largest city in Wisconsin (and the second-largest city on Lake Michigan) – Milwaukee! Did you know that the near-universal QWERTY keyboard layout used today was created by Milwaukee inventor and politician Christopher Latham Sholes? Though there is some academic debate over the true origin of ...
Good morning, everyone. It’s wonderful to see so many faces this morning after such a wonderful first day of content, spirited conversations, and fantastic social gatherings. I’ve been in this industry for 15 years and every single year I look forward to this event to see all of you. I’m sorry. Y’all. No. All y’all. ...
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...
Geopath has released an update to the Geopath v2.2 API which includes the following improvements: 214 additional target audience segments were added (please see Target Audiences Available for 2023 Forecast for specific details). Unpublished spot ids passed into inventory/measures/summary causing a 500 error addressed. Passing an array of spot IDs into the /inventory/summary/measures endpoint that are not be in ‘published-measured’ or ‘published-under ...
