Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. “I’m thrilled and truly honored ...
After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau and, eventually, Geopath, starting from the mail room and working up to the ranks of an executive vice president. Over the years, Larry ...
As we prepare for the release of our 2025 Annual Planning Dataset, Geopath is excited to share several noteworthy advancements that reflect our ongoing commitment to providing the industry with the most accurate and reliable audience measurement available, including: Refreshed Foundational Datasets: We have updated all core data sources to ensure the most current demographic, ...
We are reaching out to update you on an important transition within the Geopath Board of Directors. As you may already know, Michael Lieberman has recently moved on from GroupM and, in accordance with the Geopath by-laws, has stepped down as our Board Chairperson. In accordance with the by-laws, Jill Schnitt, the Vice Chair representing ...
Thank you, Ali and Dan, for that great introduction. I also want to thank Anna and the OAAA for hosting this awesome conference and for inviting me to speak about Geopath and some of my findings, actions and future activities. As Ali and Dan did such a great intro, you are no longer looking at ...
About Macerich Macerich is the third largest shopping mall developer in the country, with nearly 40 shopping centers across the country’s major media markets. The Media & Sponsorship team primarily focuses on OOH media sales and sponsorship activations that deliver great brand experiences for our shoppers. Current Initiatives and Goals Media buyers naturally think of ...
Geopath is excited to announce that our March update is now fully available to members. This month’s release includes more than 10,000 spots updated/added to the inventory database, along with a few minor bug fixes to the Insights Suite. Additional details are available here. No updates were made to the API in this release. Information on previous API ...
Spotlighted Company and Speaker Renee Larson Marketing Director Verde Outdoor Tenure: 3 Years About Verde Outdoor For those unfamiliar with us, Verde Outdoor is a growing OOH advertising company with billboards in 10 different states in the Midwest, Northeast, and Coastal Southeast Markets. Our home office is in Tempe, AZ. We began with some key ...
The Wyse Group was engaged in August of 2024 to oversee Geopath during a challenging period in their history. First, as a Board Advisor and now, as Interim President. We were enlisted to collaborate with the senior leadership, manage day-to-day operations, review and modify contracts, execute on the 2024 and 2025 budget, and enable the ...
In a myriad of ways, daily life as we know it would be almost unrecognizable without telephones. Globally, there are actually more phone numbers in use than there are people on Earth! Furthermore, the number of “unique” mobile users was recorded at 5.78 billion in January of this year – 70.5% of the global population. ...
