The preview period for the 2025 Planning Dataset will end on Sunday, November 16th. On Monday, November 17th, the 2025 planning dataset will become the default transactional planning dataset within the Geopath Insights Suite and API. This decision follows the continued efforts, evaluation, and review made by both the Insights Committee and the Geopath team. ...
Geopath is pleased to announce that our October 2025 inventory update is now available. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 10,000 spots of inventory. Our next monthly update is scheduled for November 10, 2025. Please submit all inventory for review before the final day of ...
As announced earlier this week, the 2025 Planning Dataset is now fully available for members to preview! Moving forward, Geopath will resume publishing monthly release notes to inform our members of API and Insights Suite bug fixes and enhancements, as well as updates to our inventory database. The most recent release included a number of enhancements ...
We are excited to inform you that the 2025 Planning Dataset is now available for members to preview across all of Geopath’s tools! All Geopath users are now able to access the 2025 Planning Dataset and begin integrating the data into their internal tools and workflows. We ask all our members to take time over ...
We are two weeks away from the Geopath Town Hall Webinar! Please register and submit your questions for the first webinar in Geopath’s upcoming 2025 dataset support series. Our first session, a Town Hall Webinar, will provide all Geopath members with an opportunity to learn more about upcoming updates and ask questions. This session will feature a discussion ...
Warm greetings from the Geopath Team! We hope this summer season has been productive for you all. We are very excited to share some key updates with you. As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every ...
What led you to work in the OOH industry? Like a lot of people in this industry, I just kind of fell into it. In 2002, a friend of mine asked if I wanted to work for an ad agency. I thought that sounded fun, and was soon introduced to Jack Sullivan, who ran Starcom ...
About Encompass Media Group DW: I think we’d both say it’s quite fortuitous that we came together. I founded and ran a magazine publication in Manhattan back in 1988. Around 1999, I could see the writing on the wall. From the print perspective, I could tell online was coming on strong and staking its claim ...
Spotlighted Company and Speaker Josh Madsen Chief Operating Officer Grace Outdoor 7 years What led you to work in OOH? I married the company owners’ oldest daughter almost 8 years ago. It was inevitable that I would be working for the family company at some point, so I did not last long working for any ...
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. “I’m thrilled and truly honored ...
