A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...
In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb – but this invention opened the door for widespread domestic use of electric lighting. In fact, it was on this day in 1880 that Thomas Edison was granted his patent for the incandescent ...
The 80th Golden Globes ceremony was held in Beverly Hills this week, and with it, accolades for outstanding TV and Movies were awarded to a lucky few. Though award shows like the Golden Globes and the Emmys are steeped in tradition, it goes without saying that the landscape of TV and Movies has changed drastically in ...
A Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...
Geopath is pleased to announce that we will be previewing the 2023 Annual Forecast and Transit Station and Scheduled Fleet Media with media operator members beginning on January 6th, 2023. Additionally, API version 2.2 will be available to all API users for testing in our staging environment by this date. This will ensure all members have ...
Happy Holidays everyone! With Hanukkah underway, Christmas approaching this weekend, and Kwanzaa beginning on Monday, there is certainly a lot to celebrate. (The Seinfeld-inspired holiday Festivus is taking place today as well!) As with many major holidays throughout the year, the end-of-year holiday season is a significant period of travel for those in the US. ...
We sat down with Futures Council Co-Chairs Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media, and Matthew Noll, Director of Marketing & Digital Strategies at EMC Outdoor, to talk about Geopath’s new vision, their excitement for the future, and how working toward a collective vision benefits the entire industry. Working toward a collective vision Gina: If you ...
“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased: Games or toys in the past ...
Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is from local and state campaigns, making the channel the perfect ...
Technology has enabled the OOH industry to take its rightful place as a vital component of brands’ overall media mix. However, as a result of the growing scale, and variety, of OOH media types—such as retail video and audio media and digital screens on taxis—the OOH industry has become subject to the same fragmentation and ...
