Geopath Announcements | Looking Ahead

Geopath Announcements | Looking Ahead
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...

August 2024 Release Notes | NEW INSIGHTS SUITE FEATURES!

19. September 2024 Geopath Announcement 0
August 2024 Release Notes | NEW INSIGHTS SUITE FEATURES!
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...

OOH in Maryland: The State by Numbers
Friday Fast Fact

OOH in Maryland: The State by Numbers <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
For today’s Fast Fact, let’s take a look at some OOH statistics across the 23 counties (and 1 independent city) of Maryland! Interestingly, Baltimore County does not contain the city of Baltimore itself; instead, Baltimore city is an “independent city” but functions as a county equivalent in most regards. Maryland is home to many “firsts” ...

July 2024 Release Notes

July 2024 Release Notes
We are pleased to inform you that all updates to the inventory database, API, and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on July 1st featured the addition of — and updates to — more than 59,500 spots of inventory. In addition, a small ...

June 2024 Release Notes

June 2024 Release Notes
We are pleased to inform you that all updates to the inventory database, API, and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on May 27th featured the addition of — and updates to — more than 15,600 spots of inventory. In addition, a small ...