Thanksgiving 2024
Fast Fact

Thanksgiving 2024 <br/> <span style='color:#000000;font-size: 18px;'>Fast Fact</span>
As November draws to a close, the Thanksgiving holiday traditions of the United States come into full swing – family, gratitude, food, football, travel, and reflection on the year passed and ahead. According to AAA, there are a record-breaking 80 million people who will travel 50+ miles for Thanksgiving this year, up over 2% from ...

OOH in Idaho: The State by Numbers
Friday Fast Fact

15. November 2024 Friday Fast Fact 0
OOH in Idaho: The State by Numbers <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
For today’s Fast Fact, let’s take a look at some OOH statistics across the 44 counties of Idaho! Nestled in the northwest, between 6 other US states and Canada, Idaho is a place of rugged beauty and diverse biology. Did you know that the largest unbroken area of protected wilderness in the US can be ...

New Feature | Custom POI Uploads

New Feature | Custom POI Uploads
A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...

October 2024 Release Notes

01. November 2024 API Release Notes 0
October 2024 Release Notes
We are pleased to announce that all updates to the inventory database and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on October 28, 2024, featured the addition of — and updates to — more than 8,000 spots of inventory. In addition, a small number ...

2024 Political Infographics – Swing States
Friday Fast Fact

2024 Political Infographics – Swing States <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
As with many Presidential elections in recent US history, the result of next week’s election will likely hinge on a handful of “swing” states. For multiple reasons, these battleground states are highly influential in Presidential elections. There are of course many states where election results can be reasonably predicted, with insights based on previous elections ...

World Series 2024
Friday Fast Fact

World Series 2024 <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
Batter up! The 2024 World Series is upon us, officially kicking off the first game of the series today in Los Angeles. This year’s contenders are rival teams the New York Yankees and the Los Angeles Dodgers. We very nearly had a “Subway Series” World Series on our hands, which would have seen the New ...

September 2024 Release Notes

11. October 2024 API Release Notes 0
September 2024 Release Notes
We are pleased to announce that all updates to the inventory database have been completed and are now fully available. The recent update to the current planning dataset on October 4, 2024, featured the addition of — and updates to — more than 10,700 spots of inventory. In addition, a small number of bug fixes ...

Geopath Announcements | Looking Ahead

Geopath Announcements | Looking Ahead
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...

August 2024 Release Notes | NEW INSIGHTS SUITE FEATURES!

19. September 2024 Geopath Announcement 0
August 2024 Release Notes | NEW INSIGHTS SUITE FEATURES!
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...

OOH in Maryland: The State by Numbers
Friday Fast Fact

OOH in Maryland: The State by Numbers <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
For today’s Fast Fact, let’s take a look at some OOH statistics across the 23 counties (and 1 independent city) of Maryland! Interestingly, Baltimore County does not contain the city of Baltimore itself; instead, Baltimore city is an “independent city” but functions as a county equivalent in most regards. Maryland is home to many “firsts” ...