2023 Annual Forecast Launching February 27th

03. February 2023 Geopath News 0
2023 Annual Forecast Launching February 27th
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...

Friday Fast Fact
On this Day: January 27th

Friday Fast Fact <br/> <span style='color:#000000;font-size: 18px;'>On this Day: January 27th</span>
In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb – but this invention opened the door for widespread domestic use of electric lighting. In fact, it was on this day in 1880 that Thomas Edison was granted his patent for the incandescent ...

Movies, TV, And OOH
geekOUT Friday Fast Fact

Movies, TV, And OOH <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Friday Fast Fact</span>
The 80th Golden Globes ceremony was held in Beverly Hills this week, and with it, accolades for outstanding TV and Movies were awarded to a lucky few. Though award shows like the Golden Globes and the Emmys are steeped in tradition, it goes without saying that the landscape of TV and Movies has changed drastically in ...

2022 Year in Review

10. January 2023 Geopath News 0
2022 Year in Review
A Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...

2023 Forecast Release Schedule

2023 Forecast Release Schedule
Geopath is pleased to announce that we will be previewing the 2023 Annual Forecast and Transit Station and Scheduled Fleet Media with media operator members beginning on January 6th, 2023. Additionally, API version 2.2 will be available to all API users for testing in our staging environment by this date. This will ensure all members have ...

Friday Fast Fact – 2022 Holiday Edition

Friday Fast Fact – 2022 Holiday Edition
Happy Holidays everyone! With Hanukkah underway, Christmas approaching this weekend, and Kwanzaa beginning on Monday, there is certainly a lot to celebrate. (The Seinfeld-inspired holiday Festivus is taking place today as well!) As with many major holidays throughout the year, the end-of-year holiday season is a significant period of travel for those in the US. ...

Looking Ahead with Futures Council Co-Chairs

01. December 2022 Interviews 0
Looking Ahead with Futures Council Co-Chairs
We sat down with Futures Council Co-Chairs Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media, and Matthew Noll, Director of Marketing & Digital Strategies at EMC Outdoor, to talk about Geopath’s new vision, their excitement for the future, and how working toward a collective vision benefits the entire industry.   Working toward a collective vision Gina: If you ...

Get OOH For The Holidays
Download Geopath's OOH Holiday Fact Pack Today!

Get OOH For The Holidays <br/> <span style='color:#000000;font-size: 18px;'>Download Geopath's OOH Holiday Fact Pack Today!</span>
“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased:   Games or toys in the past ...