Industry Executives from Adams Outdoor Advertising, Rapport Worldwide and Vistar Media Join Geopath Board of Directors
OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee

Industry Executives from Adams Outdoor Advertising, Rapport Worldwide and Vistar Media Join Geopath Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee</span>
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...

2024 Planning Dataset Now Available

2024 Planning Dataset Now Available
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...

Updated Planning Dataset Available April 29th

Updated Planning Dataset Available April 29th
We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...