Thank you to everyone who attended Geopath’s Town Hall webinar yesterday. Geopath will continue the 2026 dataset support series with Preparing for the 2026 Dataset webinar. In this session, the Geopath team will walk attendees through Geopath’s measurement process and data sources used for all media classes (Roadside, Place Based & Scheduled Fleet), helping members understand how ...
Geopath is pleased to announce that Inventory Plan and Market Plan sharing is now available in the Workspace module of the Insights Suite! Users can now share specific Scenarios and entire Project folders from the Workspace Module with all users at their organization or with other Geopath member organizations. The exciting new capability makes internal and external ...
Warm greetings from the Geopath Team! We hope this summer has been a productive one for you and your organization. We are pleased to share several important updates with our members. The 2026 planning dataset will be released as a “preview” to our membership in the Insights Suite and API on September 30, 2026. This ...
Geopath is pleased to announce that the July inventory update is now available in Geopath’s Insights Suite and API. The recent update to the 2025 planning dataset included the addition of and updates to more than 8,500 inventory spots. Our next monthly update is scheduled for August 13, 2026. Please click here to learn more about the specific ...
NEW YORK – June 2, 2026 – Geopath today announced the next step in its evolution to advance the Out-of-Home (OOH) industry: the launch of a search for a President to lead Geopath into a bold, momentum-filled future. Building on meaningful progress and recent pilot of a next-generation measurement platform, the Board is seeking a ...
Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of ...
Enhancements coming to Geopath! As Geopath continues our momentum in 2026, we’d like to highlight some exciting improvements and initiatives on the horizon, including: Releasing the 2026 Dataset Improving Market Plan Functionality Launching a Rapid Inventory Onboarding Process Introducing collaborative planning features within the Insights Suite Driving the industrywide Advanced Measurement Initiative that will guide ...
The preview period for the 2025 Planning Dataset will end on Sunday, November 16th. On Monday, November 17th, the 2025 planning dataset will become the default transactional planning dataset within the Geopath Insights Suite and API. This decision follows the continued efforts, evaluation, and review made by both the Insights Committee and the Geopath team. ...
We are excited to inform you that the 2025 Planning Dataset is now available for members to preview across all of Geopath’s tools! All Geopath users are now able to access the 2025 Planning Dataset and begin integrating the data into their internal tools and workflows. We ask all our members to take time over ...
Warm greetings from the Geopath Team! We hope this summer season has been productive for you all. We are very excited to share some key updates with you. As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every ...
