NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...
After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment to the organization, Dylan has graciously agreed to ensure there is a seamless transition and will continue in his ...
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...
We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
