Geopath is pleased to announce that the November inventory update is complete and the 2025 planning dataset is now the default transactional dataset within the Geopath Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 57,000 spots of inventory. Our next ...
The preview period for the 2025 Planning Dataset will end on Sunday, November 16th. On Monday, November 17th, the 2025 planning dataset will become the default transactional planning dataset within the Geopath Insights Suite and API. This decision follows the continued efforts, evaluation, and review made by both the Insights Committee and the Geopath team. ...
We are excited to inform you that the 2025 Planning Dataset is now available for members to preview across all of Geopath’s tools! All Geopath users are now able to access the 2025 Planning Dataset and begin integrating the data into their internal tools and workflows. We ask all our members to take time over ...
Warm greetings from the Geopath Team! We hope this summer season has been productive for you all. We are very excited to share some key updates with you. As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every ...
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. “I’m thrilled and truly honored ...
After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau and, eventually, Geopath, starting from the mail room and working up to the ranks of an executive vice president. Over the years, Larry ...
As we prepare for the release of our 2025 Annual Planning Dataset, Geopath is excited to share several noteworthy advancements that reflect our ongoing commitment to providing the industry with the most accurate and reliable audience measurement available, including: Refreshed Foundational Datasets: We have updated all core data sources to ensure the most current demographic, ...
We are reaching out to update you on an important transition within the Geopath Board of Directors. As you may already know, Michael Lieberman has recently moved on from GroupM and, in accordance with the Geopath by-laws, has stepped down as our Board Chairperson. In accordance with the by-laws, Jill Schnitt, the Vice Chair representing ...
Members of Geopath, First and foremost, thank you for your support over these past months. We appreciate your encouragement during this transitionary period. As we continue through the first quarter of 2025, I wanted to provide an update on some select Geopath initiatives. Leadership Search The search for a new president of Geopath is well ...
A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...
