Top 100 DMAs Report (Updated Data Through May 22nd)
Substantial growth in average daily miles traveled over the past month in the top 100 DMAs

26. May 2020 Geopath News, Marketing, Member Services 0
Top 100 DMAs Report (Updated Data Through May 22nd) <br/> <span style='color:#000000;font-size: 18px;'>Substantial growth in average daily miles traveled over the past month in the top 100 DMAs</span>
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study
Understanding consumer sentiment in light of the COVID-19 crisis

19. May 2020 Geopath News, Marketing, Member Services 0
Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study <br/> <span style='color:#000000;font-size: 18px;'>Understanding consumer sentiment in light of the COVID-19 crisis</span>
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.   Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...

Impression Variation Dashboard Now Live in the Geopath Insights Suite!
Dashboard is now available for Geopath members

15. May 2020 Geopath News, Member Feature, Member Services 0
Impression Variation Dashboard Now Live in the Geopath Insights Suite! <br/> <span style='color:#000000;font-size: 18px;'>Dashboard is now available for Geopath members</span>
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...

More people are leaving their homes in an average day in every state
COVID-19 Data Update - May 12th, 2020

12. May 2020 Geopath News, Insights and Innovation, Marketing, Member Services 0
More people are leaving their homes in an average day in every state <br/> <span style='color:#000000;font-size: 18px;'>COVID-19 Data Update - May 12th, 2020</span>
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...

Top 100 DMAs Report
Report consisting of the Average Daily Miles traveled for the top 100 DMAs

08. May 2020 Geopath News, Insights and Innovation, Marketing, Member Services 0
Top 100 DMAs Report <br/> <span style='color:#000000;font-size: 18px;'>Report consisting of the Average Daily Miles traveled for the top 100 DMAs </span>
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here.   For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.