OOH in Connecticut: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 8 counties of Connecticut!

Unlike most states in the US, Connecticut interestingly does not have county-level governments within the state; they were abolished in 1960, leaving only the county Sheriffs and their sub-departments. This form of local governance was also abolished, in 2000.

Currently, Connecticut is undergoing a shift in the county-level makeup of the state. The state plans to replace the existing 8 counties with 9 “Councils of Government”, or COGs. These Councils will have the functions and regulatory abilities that Counties in other states generally have – the full switch over is planned for completion sometime this year.

At the state level, Geopath audits nearly 16,000 spots, with inventory coming from 39 different operators! In the state, there is a total population of about 3.6 million.

Here are a few great potential audience segments to be aware of in the state!

According to Geopath Insights Data, of the 3.6 million residents in CT, 43% report that they have grilled outdoors, 38% have done lawn care, and 35% report doing outdoor gardening in the last 12 months.

Within the past 12 months, 29% report having purchased athletic shoes, 23% have been swimming, 20% have been biking, 16% have been running, and 16% have gone backpacking.

Nearly 1 in 4 CT Residents say they plan do some home remodeling in the next 12 months. In the last year, 28% of people in the state have been to a professional sporting event, 25% have been to a casino, 19% have been to a theme park, and 18% have been to a zoo.

Of those in the state, over 1 in 3 say they regularly attend religious services, 19% have done volunteer work, and 7% are current or former military service members.

Let’s take a look at the Geopath Infographic for the Hartford/New Haven DMA, which makes up nearly the entirely of Connecticut – only Fairfield county is outside this DMA, and is part of the New York DMA!

Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at [email protected].