We hope everyone’s summer is off to a great start! You’ve asked for it, and they are back! Today we are excited to be sharing updated versions of our DMA and Daily Mobility tracking reports. These reports provide a snapshot of average daily person miles traveled the first half of 2022, and are refreshed with ...
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...
Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...
