May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...
What to Know Before You Go At long last, it’s finally time for the 2022 GO OOH Media Conference & Expo! We’re elated to create lasting connections with new colleagues and visit old industry friends. We’re sure you’ve already started packing your bags for the Sunshine State, but know a few key things before you go ...
Tell us a bit about your background and what led you to the formation of Adkom. Before founding Adkom, I worked on the buy-side as co-CEO of Kinetic Worldwide, a division of WPP, where we specialized in planning and buying OOH media. It was easy to scale a plan through the big media companies, but ...
The Foundations of Media Measurement Monday, May 16th, 2:00PM – 4:00 PM, Calusa 3 & 4 Join Scott Fiaschetti and Brian Schopper from Geopath as they give an in-depth review of the foundations of media measurement, and Geopath’s approach to measurement. In this session, they will provide attendees with a deeper understanding of the key ...
We’ve scheduled an outstanding slate of speakers that you will not want to miss. For more information on all speakers, and to register, visit go2022ooh.com. Join us as we “Collaborate with Purpose” The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising that brings together all parts of the industry. 2022 ...
The organizations and leaders within our industry want to expand upon and improve DEI initiatives, but frequently don’t know where to begin. Together, we are working closely with Dee C. Marshall of Diverse & Engaged to program an unforgettable lounge experience. At the inaugural OOH UNITED Lounge at this year’s GO OOH Media Conference and Expo, ...
