We are pleased to inform you that all updates to the inventory database, API, and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on May 27th featured the addition of — and updates to — more than 15,600 spots of inventory. In addition, a small ...
On April 29th, Geopath unveiled the 2024 updated planning dataset, which is now available to all members across our tools and API. We hope Geopath members have had an opportunity to familiarize themselves with the new dataset over the past few weeks. Geopath and our Insights Committee would like to announce that this preview period ...
I am fortunate to stand before you today with gratitude, fulfillment, and contemplation of the future. It has been an incredible journey leading Geopath over the past three years, and I want to express my deepest thanks to the Board of Directors and all Geopath members for entrusting me with this role. When I joined ...
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
“Our Moment” is right around the corner! Next week, beginning on Monday 4/29, the 2024 OOH Media Conference will kick off in beautiful Carlsbad CA, part of the San Diego DMA. At the Conference next week, Geopath will be hosting two training sessions: In the first session on Monday, Scott Fiaschetti and I will be ...
We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...
After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment to the organization, Dylan has graciously agreed to ensure there is a seamless transition and will continue in his ...
Featured Session Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...
