The Wyse Group was engaged in August of 2024 to oversee Geopath during a challenging period in their history. First, as a Board Advisor and now, as Interim President. We were enlisted to collaborate with the senior leadership, manage day-to-day operations, review and modify contracts, execute on the 2024 and 2025 budget, and enable the ...
Geopath is excited to announce that our February update is now fully available to members. This month’s release includes several enhancements to the Insights Suite and more than 10,000 spots updated/added to the inventory database. Among the most notable improvements introduced to the Insights Suite, users can now export up to 20,000 spots from the ...
Members of Geopath, First and foremost, thank you for your support over these past months. We appreciate your encouragement during this transitionary period. As we continue through the first quarter of 2025, I wanted to provide an update on some select Geopath initiatives. Leadership Search The search for a new president of Geopath is well ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 44 counties of Idaho! Nestled in the northwest, between 6 other US states and Canada, Idaho is a place of rugged beauty and diverse biology. Did you know that the largest unbroken area of protected wilderness in the US can be ...
A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...
We are pleased to announce that all updates to the inventory database and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on October 28, 2024, featured the addition of — and updates to — more than 8,000 spots of inventory. In addition, a small number ...
We are pleased to announce that all updates to the inventory database have been completed and are now fully available. The recent update to the current planning dataset on October 4, 2024, featured the addition of — and updates to — more than 10,700 spots of inventory. In addition, a small number of bug fixes ...
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...
