We hope everyone had a great Thanksgiving yesterday! If you found yourself caught in traffic the past few days, it probably wasn’t surprising as it is one of the busiest travel weeks of the year. This year has been especially busy according to the AAA, as 49.3 million travelers hit the road this Thanksgiving, the ...
The Holiday season is upon us, and with it comes the peak shopping season for many consumers. As people flock to their nearest shopping center to buy gifts for themselves or a loved one, marketers are working on the best ways to influence their purchase decisions. But what advertising campaigns are actually effective in reaching ...
Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...
How did Project X get started? We felt that the OOH industry needed technology to make planning and buying the media more efficient. As a result, we built ADstruc and began bringing it to the companies that were doing most of the buying in the space: the OOH specialists. But we realized these companies lacked ...
For this week’s Geopath GeekOUT Fast Fact, we decided to highlight 5 great examples from this month of how OOH and social are two great tastes that taste great together. #1 – Times Square OOH Today is the day! FANDOM is out everywhere and we’re on a HUGE billboard in the middle of Times Square!!! ...
