“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased: Games or toys in the past ...
Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is from local and state campaigns, making the channel the perfect ...
Technology has enabled the OOH industry to take its rightful place as a vital component of brands’ overall media mix. However, as a result of the growing scale, and variety, of OOH media types—such as retail video and audio media and digital screens on taxis—the OOH industry has become subject to the same fragmentation and ...
A conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman. Mark and his family owned and operated ...
