It’s All About [Audience] Location, Location, Location!

15. September 2016 Marketing 0
It’s All About [Audience] Location, Location, Location!
The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand ...

What You Should Know About the Geopath Rebrand

06. September 2016 Marketing, Member Services 0
What You Should Know About the Geopath Rebrand
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...