For today’s Fast Fact, let’s take a look at some OOH statistics across the 64 counties of Colorado! Due to the state’s inherent elevation amidst the Rocky Mountains, there are many records held in Colorado for “highest ______ in the nation (or world, in some cases). For example, the world’s highest auto tunnel, highest railway ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Florida! Did you know that Florida’s highest natural point, Britton Hill, is the lowest-elevation high point of any US State? Even at an elevation of 345 ft. above sea level, Britton Hill is lower than all other state ...
We are pleased to inform you that the monthly update to the inventory database, API, and Insights Suite for November has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 4,500 spots of inventory. Earlier this month, we migrated to a new API ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 93 counties of Nebraska! Omaha’s Henry Doorly Zoo and Aquarium is revered for its diversity of wildlife and exhibits, but did you know that the world’s largest indoor rainforest can be found here as well? The Lied Jungle, within the Zoo, ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois! Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including ...
Tell us a bit about your background and what led you to become Co-Founder & CEO of Grocery TV. My path to becoming the CEO of Grocery TV was an unusual journey. I studied physics at the University of Texas and would do software development on the side for some extra spending money while in ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 21 counties of New Jersey, my home state! New Jersey is famously on the receiving-end of many jokes (especially in the New York area), but not on my watch! Big personalities and big hair? Definitely! But it’s also full of unique ...
We are pleased to inform you that our October monthly update to the inventory database, API, and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 44,000 spots of inventory. Additionally, a small number of API improvements were implemented throughout ...
