For today’s Fast Fact, let’s take a look at some OOH statistics across Rhode Island’s 5 counties! (Interestingly, Rhode Island is tied with Hawaii for the second-lowest number of counties in a state. Only Delaware has fewer, with 3!) Rhode Island is a very unique state that holds a special place for me; it’s where ...
We are pleased to inform you that our July monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 41,000 spots of inventory. No major changes or bug fixes were made in this month’s ...
In many ways, the OOH media landscape has never been wider or more varied. Geopath measures more formats today than we ever have; in fact, the umbrella of “OOH” covers everything from traditional signs to AOOH (place-based audio advertising) to wrapped buses and electric vehicle charging stations, and so many things in between. With this ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Texas’ 254 counties! (Did you know: Texas has the most counties of any US state by a long shot, beating Georgia by nearly 100 counties?) At the state level, Geopath audits over 70,000 spots, ...
Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry. OOH Inventory Metadata Overview summarizes Geopath’s logical inventory data structures and helps our members understand the depth of information available through the Inventory ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Alabama 67 counties! At the state level, Geopath audits nearly 15,000 spots, with inventory coming from 41 different operators! In the state, there is a total population of 5 million, presenting a large opportunity ...
We are pleased to inform you that our June monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 29,000 spots of inventory. We’ve also made a handful of API improvements, the technical details ...
It’s-a me, anniversary! Today, July 14th, marks the 40th anniversary of the original Mario Bros. arcade game being released in Japan by publisher Nintendo. The Mario franchise has been a world-wide phenomenon for decades, this year taking form in a star-studded blockbuster that hit theaters back in April. By the way, did you know that ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Tennessee’s 95 counties! At the state level, Geopath audits over 14,000 spots, with inventory coming from 23 different operators! In the state, there is a total population of 7 million, presenting a large ...
With July 4th coming early next week, many around the US will be celebrating Independence Day this upcoming weekend into the holiday week. Around the country, you’ll find many different variations on the holiday’s typical fireworks and cookout combo. New Orleans, for example, has a jam-packed weekend of events leading into the holiday next week. ...
