“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased: Games or toys in the past ...
Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is from local and state campaigns, making the channel the perfect ...
Technology has enabled the OOH industry to take its rightful place as a vital component of brands’ overall media mix. However, as a result of the growing scale, and variety, of OOH media types—such as retail video and audio media and digital screens on taxis—the OOH industry has become subject to the same fragmentation and ...
A conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman. Mark and his family owned and operated ...
It’s been a busy October for the OOH industry. Over the last two weeks, marketing leaders gathered at Advertising Week New York, Programmatic I/O and Digital Signage Week — of which includes the DPAA Global Summit, AdTECH: OOH and more — to discuss the emerging opportunities in media that exist today. From innovations in technology ...
With Halloween (my personal favorite holiday!) right around the corner, you may already be noticing winter holiday decorations and sales popping up in stores and online. This is of course not a new phenomenon by any means. For many, Halloween represents the beginning of the holiday sales season. However, I’m sure we’ve all had the ...
It’s not often that the events of a single day have a seismic impact on everything from transportation, to manufacturing, to OOH itself. However, such is the case of October 7th 1913, when Henry Ford introduced the moving assembly line at his Highland Park factory, forever changing transportation as we know it. Ford’s Model T was introduced ...
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...
At times, it can hard to fathom the sheer amount of data that get created and transferred every day, and the memory capabilities needed to facilitate that data. Modern processing power and memory storage technologies have evolved rapidly over the last few decades, and it can be easy to lose sight of what was impossible ...
Some brands are so well established and recognized that their name has become synonymous with the product itself. For bandages, they’re often simply called Band-Aids. For flavored gelatin, Jell-o. And in the world of making copies, the brand name Xerox is used conversationally the same way, sometimes even being used to describe the action itself ...
