For today’s Fast Fact, let’s take a look at the capital city of North Carolina – the Raleigh market! Like many cities in the US (about 430 of them), Raleigh has its own city flag. However, unlike many other flags in general, the Raleigh flag is different on the front and back sides! Each ...
For today’s Fast Fact, let’s take a look at the largest city in Wisconsin (and the second-largest city on Lake Michigan) – Milwaukee! Did you know that the near-universal QWERTY keyboard layout used today was created by Milwaukee inventor and politician Christopher Latham Sholes? Though there is some academic debate over the true origin of ...
Good morning, everyone. It’s wonderful to see so many faces this morning after such a wonderful first day of content, spirited conversations, and fantastic social gatherings. I’ve been in this industry for 15 years and every single year I look forward to this event to see all of you. I’m sorry. Y’all. No. All y’all. ...
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...
We’re midway through March and Spring is nearly upon us. That can only mean one thing: it’s time again for the beloved and highly-anticipated NCAA March Madnessâ tournament! For some of the players, this tournament can represent the pinnacle of their athletic careers; a chance for exposure on a large scale, and the potential ...
For today’s Fast Fact, we’re going to take a look at the San Diego market – the avocado capital of the United States! In addition to being the largest avocado producer in the US, San Diego County is also home to more small farms than anywhere else in the country. It also has the most ...
We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
