The State by Numbers: Arizona
Friday Fast Fact

The State by Numbers: Arizona <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>

With Memorial Day just behind us, the summer season in the US is now in full swing!

In Arizona, natural beauty and the great outdoors are a built-in part of life; there are 3 National Parks in the state, and numerous natural monuments and wonders.

Across Arizona’s 15 counties, Geopath measures nearly 65,000 spots from 52 different operators. At the state level, there is a population of nearly 7.2 million people. Here are some weekly impression figures against several outdoor-based audiences, across all the audited inventory in the state!

  • Over 322 million impressions from hikers
  • Over 149 million impressions from golfers
  • Over 222 million impressions from boaters
  • Over 642 million impressions from those who do gardening
  • Over 844 million impressions from those who grill

Over 1 in 4 people in the state have purchased athletic shoes in the past year, and 16% belong to a gym. There is a big potential audience of outdoor lovers in the state!

In the past 12 months: 1 in 4 have been to a professional sporting event, 19% have been to a theme park, 17% have been to a zoo, and 11% have been to see live music.

Below you’ll find Geopath’s infographic for the Tucson DMA!

Geopath members can find this infographic, and infographics for other DMAs, in our geekOUT Library. Please reach out to [email protected] if you have any questions about Geopath and membership!

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