Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of ...
Enhancements coming to Geopath! As Geopath continues our momentum in 2026, we’d like to highlight some exciting improvements and initiatives on the horizon, including: Releasing the 2026 Dataset Improving Market Plan Functionality Launching a Rapid Inventory Onboarding Process Introducing collaborative planning features within the Insights Suite Driving the industrywide Advanced Measurement Initiative that will guide ...
Geopath is pleased to announce that the March inventory update is now available in Geopath’s Insights Suite and API. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 9,500 spots of inventory. Our next monthly update is scheduled for April 16, 2026. Please click here to learn more ...
Geopath would like to welcome our 23 new members added so far in 2026! In addition to the 44 added last year, our team continues to work hard to provide the industry with the metrics necessary to transact in the OOH space. Geopath’s membership continues to grow and attract new organizations with the release of ...
