In a study by Beeyond Media published last year, findings showed a very high correlation between consumers seeing OOH ads and making a purchase – nearly 70%. Even higher was the percentage of consumers who did additional research on the product/company in general after seeing OOH ads. As reported by the OAAA in their 2023 ...
AI’s evolution within the OOH Industry Throughout 2023, “AI” became the buzzword of all buzzwords; many things have been touted as “powered by AI” or “AI enhanced”, but the specifics of what that truly means are still somewhat murky on a large scale. In many ways, the possibilities presented by AI are both enthralling and ...
NEW YORK – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N ...
We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...
Over the next few weeks, we will be looking at emerging themes in the OOH industry to keep in mind as we move into 2024. OOH ranks high in consumer sentiment Kantar’s 2023 “Media Reactions” report highlights consumer feedback and sentiments toward many different advertising channels and approaches. Overall, the best-received channels among consumers tended ...
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
Looking for some holiday-related shopping and OOH stats? Geopath has you covered! We recently released our 2nd annual “OOH for the Holidays” data packet, where we evaluate key demographics and gift-buying audience segments and see how they stack up against the OOH in the market. For today’s Fast Fact, let’s take a look at the “OOH ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 64 counties of Colorado! Due to the state’s inherent elevation amidst the Rocky Mountains, there are many records held in Colorado for “highest ______ in the nation (or world, in some cases). For example, the world’s highest auto tunnel, highest railway ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
