We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
“Our Moment” is right around the corner! Next week, beginning on Monday 4/29, the 2024 OOH Media Conference will kick off in beautiful Carlsbad CA, part of the San Diego DMA. At the Conference next week, Geopath will be hosting two training sessions: In the first session on Monday, Scott Fiaschetti and I will be ...
We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...
After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment to the organization, Dylan has graciously agreed to ensure there is a seamless transition and will continue in his ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 100 counties of North Carolina! Did you know that North Carolina is the birthplace of many beloved products and pastimes? Pepsi, mini-golf, powered flight, and Krispy Kreme Donuts all call NC home! North Carolina is also home to some of the ...
Accurate and defensible performance measurement of media campaigns has taken on an even greater level of importance for advertisers amid tightening budgets and heightened expectations. Media channels across the board, Out of Home included, continue to invest heavily in data-driven technologies and new approaches to provide marketers with insights that allow them to clearly understand ...
Tell us a bit about your background and what led you to become SVP, Programmatic Media of chargeFUZE / adFUZE. Two years ago at South by Southwest (SXSW), Colin Duethorn, Global Lead/Revenue Partnerships at Snap Inc., reached out saying he had the perfect role for me and asked if I could join him at a ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 114 counties of Missouri! Did you know that the first Olympic Games held in the US were held in Missouri? Beyond that, the 1904 Summer Olympics held in St. Louis were also the first Olympic Games to be held outside of ...
Featured Session Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...
Water is Earth’s most precious resource, without which most of life on Earth is impossible. Friday March 22nd is World Water Day, which is an international day of observance overseen by UN-Water, a mechanism within the United Nations. World Water Day is focused on the importance of fresh water, and carries a different theme each ...
