We are excited to inform you that the 2025 Planning Dataset is now available for members to preview across all of Geopath’s tools! All Geopath users are now able to access the 2025 Planning Dataset and begin integrating the data into their internal tools and workflows. We ask all our members to take time over ...
We are two weeks away from the Geopath Town Hall Webinar! Please register and submit your questions for the first webinar in Geopath’s upcoming 2025 dataset support series. Our first session, a Town Hall Webinar, will provide all Geopath members with an opportunity to learn more about upcoming updates and ask questions. This session will feature a discussion ...
Warm greetings from the Geopath Team! We hope this summer season has been productive for you all. We are very excited to share some key updates with you. As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every ...
What led you to work in the OOH industry? Like a lot of people in this industry, I just kind of fell into it. In 2002, a friend of mine asked if I wanted to work for an ad agency. I thought that sounded fun, and was soon introduced to Jack Sullivan, who ran Starcom ...
About Encompass Media Group DW: I think we’d both say it’s quite fortuitous that we came together. I founded and ran a magazine publication in Manhattan back in 1988. Around 1999, I could see the writing on the wall. From the print perspective, I could tell online was coming on strong and staking its claim ...
Spotlighted Company and Speaker Josh Madsen Chief Operating Officer Grace Outdoor 7 years What led you to work in OOH? I married the company owners’ oldest daughter almost 8 years ago. It was inevitable that I would be working for the family company at some point, so I did not last long working for any ...
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. “I’m thrilled and truly honored ...
After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau and, eventually, Geopath, starting from the mail room and working up to the ranks of an executive vice president. Over the years, Larry ...
As we prepare for the release of our 2025 Annual Planning Dataset, Geopath is excited to share several noteworthy advancements that reflect our ongoing commitment to providing the industry with the most accurate and reliable audience measurement available, including: Refreshed Foundational Datasets: We have updated all core data sources to ensure the most current demographic, ...
We are reaching out to update you on an important transition within the Geopath Board of Directors. As you may already know, Michael Lieberman has recently moved on from GroupM and, in accordance with the Geopath by-laws, has stepped down as our Board Chairperson. In accordance with the by-laws, Jill Schnitt, the Vice Chair representing ...
