By Jeff Casper Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of ...

by Kym Frank If any TAB members aren’t already on Twitter or are unsure how to use it, we are happy to help. Please email us at [email protected] The very first thing that I did when I took on my new role at the TAB was to start a Twitter account for the organization. To ...

What an exciting time to be joining TAB and the Out of Home industry! With Q1’s revenue increase of nearly 5%, OOH advertising is celebrating 20 consecutive quarters of growth – with no end in sight. As the industry continues to expand and innovate, it is time for us at TAB to embrace a new ...