We are pleased to inform you that our August monthly update to the inventory database, API, and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 28,000 spots of inventory. We’ve also made a handful of API improvements, the technical ...
For today’s Fast Fact, let’s take a look at some OOH statistics across Kentucky’s 120 counties! One of these counties, Barren County, boast some of the most fertile soil in the state, despite its name! Cave City, KY is here, and as you may be able to tell by the name, sits above an expansive ...
Tell us a bit about your background and what led you to become Vice President & General Counsel at The Lindmark Companies. My first experience with billboards was right out of law school when in 1999, I began taking them through eminent domain, which introduced me to their valuation methodology. Then, in 2004 a friend ...
In the omni-digital world we live in today, we’re surrounded by images and video everywhere. In our day-to-day personal lives, our profession circles, and the world of entertainment, it can be easy to overlook how present and commonplace pictures and videos have become. It is important to remember, however, that photography (much less digital photography) ...
For today’s Fast Fact, let’s take a look at some OOH statistics across Rhode Island’s 5 counties! (Interestingly, Rhode Island is tied with Hawaii for the second-lowest number of counties in a state. Only Delaware has fewer, with 3!) Rhode Island is a very unique state that holds a special place for me; it’s where ...
We are pleased to inform you that our July monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 41,000 spots of inventory. No major changes or bug fixes were made in this month’s ...
In many ways, the OOH media landscape has never been wider or more varied. Geopath measures more formats today than we ever have; in fact, the umbrella of “OOH” covers everything from traditional signs to AOOH (place-based audio advertising) to wrapped buses and electric vehicle charging stations, and so many things in between. With this ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Texas’ 254 counties! (Did you know: Texas has the most counties of any US state by a long shot, beating Georgia by nearly 100 counties?) At the state level, Geopath audits over 70,000 spots, ...
Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry. OOH Inventory Metadata Overview summarizes Geopath’s logical inventory data structures and helps our members understand the depth of information available through the Inventory ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Alabama 67 counties! At the state level, Geopath audits nearly 15,000 spots, with inventory coming from 41 different operators! In the state, there is a total population of 5 million, presenting a large opportunity ...
