What led you to work in the OOH industry? Like a lot of people in this industry, I just kind of fell into it. In 2002, a friend of mine asked if I wanted to work for an ad agency. I thought that sounded fun, and was soon introduced to Jack Sullivan, who ran Starcom ...
About Encompass Media Group DW: I think we’d both say it’s quite fortuitous that we came together. I founded and ran a magazine publication in Manhattan back in 1988. Around 1999, I could see the writing on the wall. From the print perspective, I could tell online was coming on strong and staking its claim ...
Spotlighted Company and Speaker Josh Madsen Chief Operating Officer Grace Outdoor 7 years What led you to work in OOH? I married the company owners’ oldest daughter almost 8 years ago. It was inevitable that I would be working for the family company at some point, so I did not last long working for any ...
About Macerich Macerich is the third largest shopping mall developer in the country, with nearly 40 shopping centers across the country’s major media markets. The Media & Sponsorship team primarily focuses on OOH media sales and sponsorship activations that deliver great brand experiences for our shoppers. Current Initiatives and Goals Media buyers naturally think of ...
Spotlighted Company and Speaker Renee Larson Marketing Director Verde Outdoor Tenure: 3 Years About Verde Outdoor For those unfamiliar with us, Verde Outdoor is a growing OOH advertising company with billboards in 10 different states in the Midwest, Northeast, and Coastal Southeast Markets. Our home office is in Tempe, AZ. We began with some key ...
Tell us a bit about your background and what led you to become SVP, Programmatic Media of chargeFUZE / adFUZE. Two years ago at South by Southwest (SXSW), Colin Duethorn, Global Lead/Revenue Partnerships at Snap Inc., reached out saying he had the perfect role for me and asked if I could join him at a ...
Tell us a bit about your background and what led you to become Co-Founder & CEO of Grocery TV. My path to becoming the CEO of Grocery TV was an unusual journey. I studied physics at the University of Texas and would do software development on the side for some extra spending money while in ...
Tell us a bit about your background and what led you to become CEO at UniLED Software. My original plan after university was to work in finance, but in 2008 as everyone knows, the world economy collapsed, and those plans quickly changed. I ended up working on a property with my father that had a ...
Tell us a bit about your background and what led you to become Vice President & General Counsel at The Lindmark Companies. My first experience with billboards was right out of law school when in 1999, I began taking them through eminent domain, which introduced me to their valuation methodology. Then, in 2004 a friend ...
Tell us a bit about your background and what led you to become Group Media Director at PJX Media. I majored in marketing at The George Washington University in D.C. and having grown up in the New York area, I always knew that I’d come back as soon as I graduated to get into marketing, media, ...
