Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...
We’re midway through March and Spring is nearly upon us. That can only mean one thing: it’s time again for the beloved and highly-anticipated NCAA March Madnessâ tournament! For some of the players, this tournament can represent the pinnacle of their athletic careers; a chance for exposure on a large scale, and the potential ...
For today’s Fast Fact, we’re going to take a look at the San Diego market – the avocado capital of the United States! In addition to being the largest avocado producer in the US, San Diego County is also home to more small farms than anywhere else in the country. It also has the most ...
We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
For today’s Fast Fact, we’re going to take a look at the Seattle-Tacoma market – the fourth-largest port in all of North America! Did you know that Seattle has the highest proportion of college-educated adults of any major US city, according to the Census? In fact, roughly 47% of adults in Seattle have bachelor’s degrees, ...
The 57th Super Bowl is this Sunday, with the Philadelphia Eagles and the Kansas City Chiefs set to face off for the annual championship. This is actually the third time in the last 4 years that the Chiefs have made it to the Super Bowl! This year’s championship game is being held in the Phoenix market, ...
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...
For today’s Fast Fact, we’re going to take a look at the Washington DC market – home to the US Capital and some very odd bits of history! It’s a somewhat well-known fact that the White House in DC today is not the original White House, which was burned down by British troops during the ...
In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb – but this invention opened the door for widespread domestic use of electric lighting. In fact, it was on this day in 1880 that Thomas Edison was granted his patent for the incandescent ...
