OOH For the Holidays: Chicago
Friday Fast Fact

OOH For the Holidays: Chicago <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>

Looking for some holiday-related shopping and OOH stats? Geopath has you covered!

Brian Schopper, Sr. Manager, Member Support

We recently released our 2nd annual “OOH for the Holidays” data packet, where we evaluate key demographics and gift-buying audience segments and see how they stack up against the OOH in the market.

For today’s Fast Fact, let’s take a look at the “OOH for the Holidays” stats in the Chicago DMA.

Here, there is a total population of 9.8 million people, where 31% of households have at least 1 child under 18 – that’s a lot of potential buying power!

In each of the “OOH for the Holidays” market reports, we analyzed inventory within 5 miles of major shopping hubs, like malls and shopping centers. In the Chicago DMA, OOH within 5 miles of major shopping POIs generate more than 845m impressions per week. This same inventory over-indexes in reaching consumers 25-54, at 23% above average! In these 5-mile radius areas, 53% of the audience bought skincare items, and 46% bought cosmetics/perfumes.

The holiday infographic for the Chicago DMA can be found below:

If you’re interested in downloading the entire the data packet, you’ll find reports for the top 10 DMAs across the US, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston.  The “OOH for the Holidays” data can be downloaded here: https://geopath.org/oohfortheholidays/

Happy Holidays, and happy shopping!