The Wyse Group was engaged in August of 2024 to oversee Geopath during a challenging period in their history. First, as a Board Advisor and now, as Interim President. We were enlisted to collaborate with the senior leadership, manage day-to-day operations, review and modify contracts, execute on the 2024 and 2025 budget, and enable the ...
In a myriad of ways, daily life as we know it would be almost unrecognizable without telephones. Globally, there are actually more phone numbers in use than there are people on Earth! Furthermore, the number of “unique” mobile users was recorded at 5.78 billion in January of this year – 70.5% of the global population. ...
Geopath is excited to announce that our February update is now fully available to members. This month’s release includes several enhancements to the Insights Suite and more than 10,000 spots updated/added to the inventory database. Among the most notable improvements introduced to the Insights Suite, users can now export up to 20,000 spots from the ...
It was some 200 years ago that railway travel first began to emerge, revolutionizing the transportation of people and freight across the world. The Stockton and Darlington Railway, opened in late 1825 in England, is widely held to be the first steam-powered passenger railway. Just under two years later, on February 28th, 1827, a law ...
Members of Geopath, First and foremost, thank you for your support over these past months. We appreciate your encouragement during this transitionary period. As we continue through the first quarter of 2025, I wanted to provide an update on some select Geopath initiatives. Leadership Search The search for a new president of Geopath is well ...
Happy Valentine’s Day! In the US and a handful of other countries around the world, February 14th is celebrated as Valentine’s Day – a day generally known for affection and romance. The actual origins of this holiday are a bit murky, and differ depending on where you look; there was a Christian Saint Valentine (or ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 82 counties of Mississippi! The State of Mississippi gets its name from the mighty Mississippi River, whose name itself comes from the Ojibwe language, meaning “big river”. The Ojibwe (or Chippewa) people were not historically found in the Mississippi area, but ...
Throughout history, we have endeavored to travel beyond the restrictions of human locomotion. Be it on horseback, boat, wagon, train, car, or plane, humankind has constantly redefined “travel”. As our lives and societies became more complex, so too did our needs and motivations for travel. The 19th and early 20th centuries saw massive expansion of ...
Hot drinks, cozy socks, shopping madness – the height of the 2024 holiday season is upon us! In honor of the holiday season, and the gift giving, well wishes, and time spent together that go along with it, Geopath has created its third annual “OOH For the Holidays” infographics for the 10 largest DMAs in ...
Last weekend, I found myself down in eastern Tennessee, celebrating my 10-year anniversary with my partner and exploring the South-Central Appalachian region. I’d been to Nashville a few times before, but never to eastern Tennessee, or nestled in the Great Smoky Mountains. We spent our time between Knoxville, Gatlinburg, Dollywood, and the Great Smoky Mountains ...
