For today’s Fast Fact, let’s take a look at some OOH statistics across the 44 counties of Idaho! Nestled in the northwest, between 6 other US states and Canada, Idaho is a place of rugged beauty and diverse biology. Did you know that the largest unbroken area of protected wilderness in the US can be ...
A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...
We are pleased to announce that all updates to the inventory database and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on October 28, 2024, featured the addition of — and updates to — more than 8,000 spots of inventory. In addition, a small number ...
As with many Presidential elections in recent US history, the result of next week’s election will likely hinge on a handful of “swing” states. For multiple reasons, these battleground states are highly influential in Presidential elections. There are of course many states where election results can be reasonably predicted, with insights based on previous elections ...
Batter up! The 2024 World Series is upon us, officially kicking off the first game of the series today in Los Angeles. This year’s contenders are rival teams the New York Yankees and the Los Angeles Dodgers. We very nearly had a “Subway Series” World Series on our hands, which would have seen the New ...
We are pleased to announce that all updates to the inventory database have been completed and are now fully available. The recent update to the current planning dataset on October 4, 2024, featured the addition of — and updates to — more than 10,700 spots of inventory. In addition, a small number of bug fixes ...
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 23 counties (and 1 independent city) of Maryland! Interestingly, Baltimore County does not contain the city of Baltimore itself; instead, Baltimore city is an “independent city” but functions as a county equivalent in most regards. Maryland is home to many “firsts” ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 77 counties of Oklahoma! Did you know that Oklahoma has more man-made lakes than any other state in the US, with 200 non-natural lakes? Additionally, OK has over 11,000 miles of shoreline thanks to major tributaries like the Arkansas and Red ...
