Members of Geopath, First and foremost, thank you for your support over these past months. We appreciate your encouragement during this transitionary period. As we continue through the first quarter of 2025, I wanted to provide an update on some select Geopath initiatives. Leadership Search The search for a new president of Geopath is well ...
Happy Valentine’s Day! In the US and a handful of other countries around the world, February 14th is celebrated as Valentine’s Day – a day generally known for affection and romance. The actual origins of this holiday are a bit murky, and differ depending on where you look; there was a Christian Saint Valentine (or ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 82 counties of Mississippi! The State of Mississippi gets its name from the mighty Mississippi River, whose name itself comes from the Ojibwe language, meaning “big river”. The Ojibwe (or Chippewa) people were not historically found in the Mississippi area, but ...
Throughout history, we have endeavored to travel beyond the restrictions of human locomotion. Be it on horseback, boat, wagon, train, car, or plane, humankind has constantly redefined “travel”. As our lives and societies became more complex, so too did our needs and motivations for travel. The 19th and early 20th centuries saw massive expansion of ...
Hot drinks, cozy socks, shopping madness – the height of the 2024 holiday season is upon us! In honor of the holiday season, and the gift giving, well wishes, and time spent together that go along with it, Geopath has created its third annual “OOH For the Holidays” infographics for the 10 largest DMAs in ...
Last weekend, I found myself down in eastern Tennessee, celebrating my 10-year anniversary with my partner and exploring the South-Central Appalachian region. I’d been to Nashville a few times before, but never to eastern Tennessee, or nestled in the Great Smoky Mountains. We spent our time between Knoxville, Gatlinburg, Dollywood, and the Great Smoky Mountains ...
As November draws to a close, the Thanksgiving holiday traditions of the United States come into full swing – family, gratitude, food, football, travel, and reflection on the year passed and ahead. According to AAA, there are a record-breaking 80 million people who will travel 50+ miles for Thanksgiving this year, up over 2% from ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 44 counties of Idaho! Nestled in the northwest, between 6 other US states and Canada, Idaho is a place of rugged beauty and diverse biology. Did you know that the largest unbroken area of protected wilderness in the US can be ...
A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...
We are pleased to announce that all updates to the inventory database and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on October 28, 2024, featured the addition of — and updates to — more than 8,000 spots of inventory. In addition, a small number ...
