Batter up! The 2024 World Series is upon us, officially kicking off the first game of the series today in Los Angeles. This year’s contenders are rival teams the New York Yankees and the Los Angeles Dodgers. We very nearly had a “Subway Series” World Series on our hands, which would have seen the New ...
We are pleased to announce that all updates to the inventory database have been completed and are now fully available. The recent update to the current planning dataset on October 4, 2024, featured the addition of — and updates to — more than 10,700 spots of inventory. In addition, a small number of bug fixes ...
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 23 counties (and 1 independent city) of Maryland! Interestingly, Baltimore County does not contain the city of Baltimore itself; instead, Baltimore city is an “independent city” but functions as a county equivalent in most regards. Maryland is home to many “firsts” ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 77 counties of Oklahoma! Did you know that Oklahoma has more man-made lakes than any other state in the US, with 200 non-natural lakes? Additionally, OK has over 11,000 miles of shoreline thanks to major tributaries like the Arkansas and Red ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 58 counties of California! According to the Department of Fish and Wildlife, California is the most biodiverse state in the US, acting as home to a greater variety of plants and wildlife than anywhere else in the US! It sports both ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 75 counties of Arkansas! Did you know that Arkansas is the only public place in the US where you can dig for your own diamonds? Crater of Diamonds State Park, located in Murfreesboro, AR was first discovered in 1906, and now ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Pennsylvania! Philadelphia County is the largest in the state, and is one of the three original counties established by state founder William Penn, along with Chester and Bucks counties. Interestingly, Philadelphia County is “coterminous” with the city of ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 83 counties of Michigan! Did you know that Michigan has the only floating Post Office in the world? The J. W. Westcott II is a USPS boat that operates out of Detroit, delivering mail to freighters on the Great Lakes. This ...
