March 8th Release Notes and Updates
A message from Geopath

March 8th Release Notes and Updates <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...

Reaching Mortgage Audiences with OOH
GeekOUT Fast Fact Friday

Reaching Mortgage Audiences with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
It is well documented that the past 12 months have brought a great deal of change to a variety of industries. While some industries saw declines, others such as the automobile industry (a topic we wrote about back in October) and the housing market have done incredibly well over the last year.     In terms of the housing market, 2020 saw continued increases in new homeownership compared to years prior.    Mortgages rates reached all-time lows, and many took advantage of the moment to ...

Geopath Announcement | Release Notes – Updated 02/22/21
Notes, updates and reminders related to the February 22nd release.

Geopath Announcement | Release Notes – Updated 02/22/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 22nd release.</span>
Our bi-weekly release into the API and Insights Suite occured on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes A complete list ...

Super Sizing OOH
GeekOUT Fast Fact Friday

Super Sizing OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...

Top OOH Spenders By DMA: Detroit
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Detroit <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe and healthy as we continue into 2021.   For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.   For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...

Geopath Announcement | Release Notes – Updated 2/8/21
Notes, updates and reminders related to the February 8th, 2021 release.

Geopath Announcement | Release Notes – Updated 2/8/21 <br/> <span style='color:#000000;font-size: 18px;'>Notes, updates and reminders related to the February 8th, 2021 release.</span>
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes Included in ...

The Super Bowl and OOH
GeekOUT Fast Fact Friday

05. February 2021 Uncategorized 0
The Super Bowl and OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...

Top OOH Spenders By DMA: Kansas City
GeekOUT Fast Fact Friday

29. January 2021 Uncategorized 0
Top OOH Spenders By DMA: Kansas City <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
We hope everyone is staying safe, healthy, and is enjoying a great start to 2021.    For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.      In honor of the ...

2021 Annual Forecast Update
January 28th, 2021

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>January 28th, 2021</span>
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior.   Fortunately, due to enhancements put into place ...