Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett

08. November 2016 Member Feature 0
Member Spotlight: Up close with Garden State Outdoor’s Austen L. Burkett
Operations Supervisor, Real Estate Development, and Marketing and Sales austenb@gardenstateoutdoor.com and billboardz@aol.com   It’s no secret that the OOH industry is changing every day. Join us as Austen L. Burkett of Garden State Outdoor shares how this family run company has evolved over the past 25 years, where he sees the industry going for independent providers and ...

Outdoor Goes Couture

Outdoor Goes Couture
Last week, I had the privilege of attending an extraordinary event in Charlotte, NC – Adams Outdoor Advertising’s “Outdoor is In” gala at the Mint Museum. Much like the famous OOH campaign, I shot these photos on an iPhone 6s. However, unlike the OOH campaign, put them into an overly produced video. The team at Adams ...

It’s All About [Audience] Location, Location, Location!

15. September 2016 Marketing 0
It’s All About [Audience] Location, Location, Location!
The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand ...

What You Should Know About the Geopath Rebrand

06. September 2016 Marketing, Member Services 0
What You Should Know About the Geopath Rebrand
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...

Up Close with Billups’ Matt Leible

01. August 2016 Member Feature 0
Up Close with Billups’ Matt Leible
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...

Research and Technology Company, RealityMine joins Geopath

Research and Technology Company, RealityMine joins Geopath
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...

Bridging the Divide with William Schwartz

Bridging the Divide with William Schwartz
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...

Results of the 2016 Geopath Benchmarking Study

In June of 2015, right after I joined TAB, I launched a survey among our members.  The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses.  More than 230 members participated. The results of that survey, helped ...

Member Feature: Tommy Teepell on Resounding Trajectories

Member Feature: Tommy Teepell on Resounding Trajectories
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...

Member Feature: Kinetic US

Member Feature: Kinetic US
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa   We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...