This year at the 2017 OAAAGeopath National Convention + Expo, Kym Frank, President of Geopath, discussed how advances in audience location measurement are turning data into intelligence and powering exciting new ways to sell OOH, while delivering the accountability that advertisers demand. “Change takes courage. But nothing worth doing is easy.” – ...
We are excited to announce the launch of our new Seasonal/Hourly Explorer – Beta! This will allow our members to access the recently released hourly impression data before our new state-of-the-art Geopath Insights Suite of measurement tools launches in early 2018. We are truly excited about this industry changing milestone, and look forward to ...
We at Geopath have been busy! The development of our new state-of-the-art measurement and insights platform kicked off in January. We wanted to take a breath and update everyone that the project is 100% on track – and that we are on schedule to deliver on our first major milestone: Hourly Impression Data! Next month, ...
Guinness billboard photo courtesy of EMC Outdoor Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day. But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed ...
This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about ...
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. It’s no big reveal that small businesses are ...
Above: Ali Stoker, Clear Channel Outdoor, accepts last year’s grand prize from OAAA’s Stephen Freitas and Geopath’s Kym Frank What’s better than creating results for your clients and generating renewals? How about earning extra cash or a free trip to “LOOK OUT,” the OAAAGeopath National Convention and Expo in New Orleans this May 15-17, 2017. ...
Operations Supervisor, Real Estate Development, and Marketing and Sales austenb@gardenstateoutdoor.com and billboardz@aol.com It’s no secret that the OOH industry is changing every day. Join us as Austen L. Burkett of Garden State Outdoor shares how this family run company has evolved over the past 25 years, where he sees the industry going for independent providers and ...
Last week, I had the privilege of attending an extraordinary event in Charlotte, NC – Adams Outdoor Advertising’s “Outdoor is In” gala at the Mint Museum. Much like the famous OOH campaign, I shot these photos on an iPhone 6s. However, unlike the OOH campaign, put them into an overly produced video. The team at Adams ...
The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand ...
![It’s All About [Audience] Location, Location, Location!](http://blog.geopath.org/wp-content/uploads/2016/09/rsz_city-unsplash-1024x683.jpg)