Fast Fact – NCAA Tournament Kickoff and OOH

Fast Fact – NCAA Tournament Kickoff and OOH
March is officially about to get “mad” – the annual NCAA Tournament is just about to get underway, and the excitement is already palpable. In addition to being St. Patrick’s Day, this Sunday, March 17th, will be “Selection Sunday”, which is an event that sets the tone for the proceeding tournament. In this event, the ...

Geopath Release Update

Geopath Release Update
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...

Fast Fact – Top OOH Spenders of 2023

Fast Fact – Top OOH Spenders of 2023
This week, Geopath released two new OOH spending reports into our geekOUT Library: the top spenders in OOH for Q4 of 2023, and the top spenders in OOH across all of 2023. These reports leverage Vivvix (formerly known as Kantar) data to provide a synopsis of OOH ad spending across 100+ DMAs nationwide. Let’s take ...

Geopath Fast Fact – Presidents’ Day

Geopath Fast Fact – Presidents’ Day
This upcoming Monday is Presidents’ Day – but depending on where in the US you celebrate, the name may vary! There are actually quite a few “official” names at the state level. Federally and in some states, it’s “Washington’s Birthday”, some names mention both Lincoln and Washington, and in some places the apostrophe on the ...

Geopath Fast Fact – Super Bowl

Geopath Fast Fact – Super Bowl
Super Bowl LVIII is this weekend, and is already shaping up to be a history-making game! Interestingly, this year’s game will effectively be a rematch of Super Bowl LIV in 2020, played between the San Francisco 49ers and defending Super Bowl champions the Kansas City Chiefs. This is a game of firsts as well. Originally ...

2024 Forecast Release Schedule Update

2024 Forecast Release Schedule Update
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...