As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...
Tell us about Rapport: Rapport is an integrated out-of-home media & communication specialist owned by Interpublic Group. We operate in 16 countries around the world and control just shy of $1 billion in billing. Our consumer-centric company aims to treat each of our clients as unique individual entities. About half of what we do ...
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...
Can you tell us a little bit about Coastal Outdoor? Coastal Outdoor is an Out-of-Home company founded in 1996 located on the coastal region of the Carolinas, headquartered in Myrtle Beach. We currently operate more than 800 static faces and a network of 27 digitals. We have a large tourism market, one of the ...
Tell us a little bit about City Outdoor. City Outdoor was founded about 25 years ago and we have always been a boutique company. We have locations in New York, LA, San Francisco, Chicago, and Boston. Our formats are walls, bulletins, spectaculars, windowscapes, street level bulletins and barricades. We have done interesting campaigns over the ...
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...
We are looking forward to seeing you in beautiful and WEIRD Austin at the GO2018 OOH Media Conference & Expo! Outlined below is your official “What to Know” guide to help you prepare for your trip! Event Location The conference will be held at the JW Marriott in downtown Austin. The JW Marriott ...
For starters, can you tell us a little about your business? Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area. The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted. The ...
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
