2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a ...
Tell us a little bit about Alchemy Media. In 2019, Alchemy Media, is going into its 50th year, and is a leader in the urban street media industry. Formerly known as Creative Distributors (CD), founders Pete Zackery and Gary Shafner got their big break in 1974 when Gary Shafner was hired as Bob Dylan’s road ...
Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...
Tell us a little bit about Whiteway. Whiteway Outdoor is an independent, third-generation, family-owned outdoor advertising and billboard company located in Atlanta, Georgia. Inspired by the big city and a visit to Times Square in the 1940s, our grandfather started Whiteway Outdoor with two lines of business – sign manufacturing and traditional outdoor advertising. Today ...
Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...
Tell us about Kre8 Media: Kre8 has been in the business since 2012. Our core focus has been in mobile billboards. We have core static boards too, but we were the first in Las Vegas to introduce digital mobile boards. From there, over the last 18-24 months, we’ve taken the next step and launched what ...
Tell us about EMC Outdoor: We were founded in 1991. We specialize in the strategic planning and buying of Out of Home media. We’re not a media owner, but we work with over a 1,000 of them. Initially, we specialized in outdoor media placement at major trade shows. Our recommendations started with traditional media at ...
As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...
Tell us about Rapport: Rapport is an integrated out-of-home media & communication specialist owned by Interpublic Group. We operate in 16 countries around the world and control just shy of $1 billion in billing. Our consumer-centric company aims to treat each of our clients as unique individual entities. About half of what we do ...
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...
