Amusement, Water and Theme Parks
geekOUT Fast Fact Friday

Amusement, Water and Theme Parks <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Happy National Roller Coaster Day!   National Roller Coaster Day has been celebrated every year on August 16th since 1986.  And the out-of-home advertising industry should really be celebrating.   According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation”
geekOUT Fast Fact Friday

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation” <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
This January, CBS released a report listing all of the generations by birth year.  Somehow, they forgot to list Generation X, people born between 1965 and 1980.  This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.”     The advertising industry would ...

Driving Car (Sales) – The Importance of OOH to the Auto Industry
geekOUT Fast Fact Friday

Driving Car (Sales) – The Importance of OOH to the Auto Industry <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?”   The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling.  We took a look at our data, and only 37% of people ...

Member Spotlight: New Tradition
A conversation with Managing Partners, Vince Mastria and Luis Cerda

Member Spotlight: New Tradition <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Managing Partners, Vince Mastria and Luis Cerda</span>
About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...

The Buntin Group: New HQ in the Railyard District

The Buntin Group: New HQ in the Railyard District
Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director).  As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors
The OOH industry’s auditing and measurement organization welcomes two new directors.

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>The OOH industry’s auditing and measurement organization welcomes two new directors.</span>
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...

Now That’s Just Cold | La COLOMBE — La Launch
geekOUT Fast Fact Friday

Now That’s Just Cold | La COLOMBE  — La Launch <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...