The Importance of Hourly Measurement for OOH

The Importance of Hourly Measurement for OOH
Recently, Geopath’s new measurement methodology, MORE, was showcased at the Advertising Research Foundation’s Audience Measurement Conference. While we were there, we bumped into Jim Spaeth and Alice Sylvester, co-founders of Sequent Partners. Jim and Alice have been working closely with the OAAA to ensure that out of home advertising is being accurately represented in ROI models. ...

Kym Frank at Look Out 2017

  This year at the 2017 OAAAGeopath National Convention + Expo, Kym Frank, President of Geopath, discussed how advances in audience location measurement are turning data into intelligence and powering exciting new ways to sell OOH, while delivering the accountability that advertisers demand.     “Change takes courage. But nothing worth doing is easy.” – ...

MORE Progress: 100% on schedule!

MORE Progress: 100% on schedule!
We at Geopath have been busy! The development of our new state-of-the-art measurement and insights platform kicked off in January. We wanted to take a breath and update everyone that the project is 100% on track – and that we are on schedule to deliver on our first major milestone: Hourly Impression Data! Next month, ...

St. Patrick’s Day on a Friday!

17. March 2017 Uncategorized 0
St. Patrick’s Day on a Friday!
Guinness billboard photo courtesy of EMC Outdoor Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed ...

Have Your YouTube & OOH Too

Have Your YouTube & OOH Too
This week I got a Google Alert for an article on a website called Once a Metro.  It’s a fan site for the New York Red Bulls Soccer team.  The reason Google snagged it for me is obvious from the title:  Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about ...