Member Spotlight: Kinetic
A conversation with Cedric Bernard & Michael Lieberman

Member Spotlight: Kinetic <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Cedric Bernard & Michael Lieberman</span>
  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...

Understanding Location Data in the Geopath Insights Suite
Providing our perspective on recent location data news

Understanding Location Data in the Geopath Insights Suite <br/> <span style='color:#000000;font-size: 18px;'>Providing our perspective on recent location data news</span>
  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

Reflections on the 2018 FEPE Congress

Reflections on the 2018 FEPE Congress
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

Supporting OOH Collaboration, Standardization And Competition
Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry.

Supporting OOH Collaboration, Standardization And Competition <br/> <span style='color:#000000;font-size: 18px;'>Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry. </span>
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry <br/> <span style='color:#000000;font-size: 18px;'>Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities</span>
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...