May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...
Tell us a bit about your background and what led you to the formation of Adkom. Before founding Adkom, I worked on the buy-side as co-CEO of Kinetic Worldwide, a division of WPP, where we specialized in planning and buying OOH media. It was easy to scale a plan through the big media companies, but ...
The Foundations of Media Measurement Monday, May 16th, 2:00PM – 4:00 PM, Calusa 3 & 4 Join Scott Fiaschetti and Brian Schopper from Geopath as they give an in-depth review of the foundations of media measurement, and Geopath’s approach to measurement. In this session, they will provide attendees with a deeper understanding of the key ...
We’ve scheduled an outstanding slate of speakers that you will not want to miss. For more information on all speakers, and to register, visit go2022ooh.com. Join us as we “Collaborate with Purpose” The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising that brings together all parts of the industry. 2022 ...
The organizations and leaders within our industry want to expand upon and improve DEI initiatives, but frequently don’t know where to begin. Together, we are working closely with Dee C. Marshall of Diverse & Engaged to program an unforgettable lounge experience. At the inaugural OOH UNITED Lounge at this year’s GO OOH Media Conference and Expo, ...
Our vision at Geopath is to create a smarter OOH marketplace. We do this by supporting our 500+ members and the media industry at large with accurate, transparent, and trusted metrics and insights that help buyers and sellers confidently transact. We also embrace change when there is a better way. During the height of the ...
We are excited to announce that Rishad Tobaccowala, media pundit, thought leader, former Chief Growth Officer of Publicis Groupe, friend of the OOH industry, and best-selling author of Restoring the Soul of Business: Staying Human in the Age of Data will be speaking on the 2022 GO mainstage! We’ve scheduled a full slate of outstanding speakers that you will ...
For this week’s spotlight, let’s take a look at the market home to the most populated city in Florida – the Jacksonville DMA. Did you know that Jacksonville is the largest city in the contiguous United States by land mass? At over 840 square miles, it is beaten in size by only a handful of ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...
Show Your Support for DE&I Iniatives in OOH! The 2022 GO Media Conference and Expo will feature a comprehensive program of diversity, equity and inclusion (DE&I) content that includes a mainstage presentation by diversity and inclusion thought leader, media contributor, award-winning business owner Dee C. Marshall, CEO of Diverse & Engaged, as well as a series ...
