Top 10 OOH Spenders By DMA: Salt Lake City
geekOUT Fast Facts Friday

Top 10 OOH Spenders By DMA: Salt Lake City <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
For today’s Fast Fact Friday, we will continue our trend of analyzing the top OOH spenders in specific DMAs, so our members are ready as their markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at Chicago, Pittsburgh, Boston, and New York City, highlighting the top OOH advertisers in these markets. However, for today’s ...

DMA Report | Average Daily Miles Traveled (July 20th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 20th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country. </span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 15th)
Markets seeing double or triple-digit increases since April lows.

Top 100 DMAs Report (Updated Data Through July 15th) <br/> <span style='color:#000000;font-size: 18px;'>Markets seeing double or triple-digit increases since April lows.</span>
We hope everyone is continuing to receive our updates in good health. As the situation remains fluid, the Geopath and Intermx teams will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of the “Top ...

Using OOH to Reach Political Audiences in Battleground States
GeekOUT Fast Fact Friday

Using OOH to Reach Political Audiences in Battleground States <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party.   Over the past several ...

Clarification on Nielsen Measurement of OOH Television Viewing Reports

Clarification on Nielsen Measurement of OOH Television Viewing Reports
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...

Top 100 DMAs Report (Updated Data Through July 9th)
Average daily miles traveled remains well above the April low-points

Top 100 DMAs Report (Updated Data Through July 9th) <br/> <span style='color:#000000;font-size: 18px;'>Average daily miles traveled remains well above the April low-points</span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Geopath Member Spotlight: Mesmerize
A conversation with Evan Gordon, Senior Vice President at Mesmerize

Geopath Member Spotlight: Mesmerize <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Evan Gordon, Senior Vice President at Mesmerize</span>
About Mesmerize In the last two years, Mesmerize has gone through major changes – pivoting from a company primarily focused on point of care advertising in doctors’ offices, community-based organizations, clinics, and pharmacies to a more all-encompassing OOH network including place-based OOH and transit working alongside our best-in-class static and digital solutions at the point ...

Top 100 DMAs Report (Updated Data Through July 3rd)
Significant growth in average daily miles traveled since April Lows.

Top 100 DMAs Report (Updated Data Through July 3rd) <br/> <span style='color:#000000;font-size: 18px;'>Significant growth in average daily miles traveled since April Lows.</span>
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...

COVID Mobility Update (July 2nd)
Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 2nd) <br/> <span style='color:#000000;font-size: 18px;'> Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.</span>
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...

Top 100 DMAs Report (Updated Data Through June 22nd)
Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows.

Top 100 DMAs Report (Updated Data Through June 22nd) <br/> <span style='color:#000000;font-size: 18px;'> Geopath data reflects consistent growth in average daily miles traveled in the top 100 DMAs since the April lows. </span>
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd.    Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels.   According to the data, ...