For today’s Fast Fact, let’s take a look at some OOH statistics across the 99 counties of Iowa! Interestingly, Iowa’s county structure is quite unique, in and of itself. Unlike most states, whose county lines are dictated by natural boundaries, Iowa’s counties were largely determined by survey lines. This has resulted in a very large ...
With Memorial Day just behind us, the summer season in the US is now in full swing! In Arizona, natural beauty and the great outdoors are a built-in part of life; there are 3 National Parks in the state, and numerous natural monuments and wonders. Across Arizona’s 15 counties, Geopath measures nearly 65,000 spots from ...
Memorial Day weekend is just ahead of us, and with it comes the unofficial start of the summer season in the US. Over the course of the weekend, many will travel, spend time with family, and honor the memory of those who served in the US Military. This long weekend, always the last Monday in ...
On April 29th, Geopath unveiled the 2024 updated planning dataset, which is now available to all members across our tools and API. We hope Geopath members have had an opportunity to familiarize themselves with the new dataset over the past few weeks. Geopath and our Insights Committee would like to announce that this preview period ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 16 counties of Maine! Maine’s picturesque coastline is deceptively large; when accounting for all of the inlets and islands along the coast, Maine is home to 3,478 miles of total coastline! In the waters along the coast, you can find over ...
On this day, 155 years ago, the first transcontinental railroad in the US was completed. This railroad consisted of 1911 miles of continuous track – lines built by Union Pacific and Central Pacific were joined together at a ceremony in Utah, where a “golden spike” was driven into the track to signal the completion of ...
I am fortunate to stand before you today with gratitude, fulfillment, and contemplation of the future. It has been an incredible journey leading Geopath over the past three years, and I want to express my deepest thanks to the Board of Directors and all Geopath members for entrusting me with this role. When I joined ...
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
“Our Moment” is right around the corner! Next week, beginning on Monday 4/29, the 2024 OOH Media Conference will kick off in beautiful Carlsbad CA, part of the San Diego DMA. At the Conference next week, Geopath will be hosting two training sessions: In the first session on Monday, Scott Fiaschetti and I will be ...
