When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...
As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. By utilizing some of the resources available to the Geopath team, we were able to compile a report analyzing the top ten OOH spenders in each of ...
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry. Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here. For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.
We hope this blog post finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data. Over the last two weeks, many states began to ease COVID-19 related restrictions on business and travel. Our data ...
Our past three Friday Fast Facts have focused on extending our gratitude toward different groups of essential workers, ranging from healthcare professionals, grocery store employees and transportation and warehousing employees. These groups may be doing different work, but they are both risking their health and safety to do their jobs and support the rest of us. ...
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...
