While our legacy systems (ADS and OOH Plan) have remained available to our members to allow access to this historical data for non-transactional purposes only, we will no longer be supporting these legacy tools. Both ADS and OOH Plan will be decommissioned on April 1st, 2021 as previously announced. We recommend that users of these tools transition to the Insights Suite. ...
Now that 2020 officially over, we thought it would be a great opportunity to look back at which categories and brands were spending in OOH. Although the COVID-19 pandemic changed many aspects of our lives, advertisers were still spending, including in OOH! Can you guess which industry held over half of the top ten spots ...
Over the next two weeks there will be two significant releases one on March 22nd and another on March 29th. In preparation for these releases, we want to share some important notes on what to expect as well as provide updates on key milestone dates. New Deadline for Adopting the 2021 Forecast The 2021 forecast takes into account the vehicular and pedestrian traffic and activity ...
Our bi-weekly release into the API and Insights Suite occurred on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes A complete list ...
Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes Included in ...
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior. Fortunately, due to enhancements put into place ...
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...
Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports. These reports are based on average daily miles traveled and refreshed with data through the week of November 30th. To access the full reports, please click here and log-in to the geekOUT Library with your current Geopath credentials. NOTE: Moving forward, the Geopath team will be releasing both ...
