For today’s Fast Fact Friday, we will continue our series examining the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020. Recent Fast Fact Friday articles have looked at New York City, Salt Lake City, and Denver, highlighting the top OOH advertisers in these markets. However, today let’s travel to the shores of Lake Erie and highlight the ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 20th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, however, some ...
For today’s Fast Fact Friday, we will continue our series analyzing the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020. Recent Fast Fact Friday articles have looked at Boston, New York City, and Salt Lake City, highlighting the top OOH advertisers in these markets. However, for today’s write-up, let’s head to the ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past three months, refreshed with data through the week of July 20th. According to the data, average miles traveled daily has stabilized over the past several weeks and remains at 76% versus the April low. Additionally, ...
Today we are sharing an updated version of our weekly DMA deck that now includes travel trends from every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 13th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, ...
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...
We hope everyone is continuing to read our updates in good health. The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd. Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels. According to the data, ...
