Now that 2020 officially over, we thought it would be a great opportunity to look back at which categories and brands were spending in OOH. Although the COVID-19 pandemic changed many aspects of our lives, advertisers were still spending, including in OOH! Can you guess which industry held over half of the top ten spots ...
March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.” ...
Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things! Given that purchasing a ...
It is well documented that the past 12 months have brought a great deal of change to a variety of industries. While some industries saw declines, others such as the automobile industry (a topic we wrote about back in October) and the housing market have done incredibly well over the last year. In terms of the housing market, 2020 saw continued increases in new homeownership compared to years prior. Mortgages rates reached all-time lows, and many took advantage of the moment to ...
Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...
We hope everyone is staying safe and healthy as we continue into 2021. For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...
We hope everyone is staying safe, healthy, and is enjoying a great start to 2021. For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. In honor of the ...
For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. Let’s travel out to the Pacific northwest, and look at the twenty-second largest DMA in the country; Portland, OR. We will take a look at not only which advertisers and industries are spending within the market, but also highlight any changes from the first to second quarter. The Geopath team released two OOH spending reports recently with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to ...
