Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of ...
Geopath would like to welcome our 23 new members added so far in 2026! In addition to the 44 added last year, our team continues to work hard to provide the industry with the metrics necessary to transact in the OOH space. Geopath’s membership continues to grow and attract new organizations with the release of ...
We are excited to inform you that the 2025 Planning Dataset is now available for members to preview across all of Geopath’s tools! All Geopath users are now able to access the 2025 Planning Dataset and begin integrating the data into their internal tools and workflows. We ask all our members to take time over ...
Warm greetings from the Geopath Team! We hope this summer season has been productive for you all. We are very excited to share some key updates with you. As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every ...
Thank you, Ali and Dan, for that great introduction. I also want to thank Anna and the OAAA for hosting this awesome conference and for inviting me to speak about Geopath and some of my findings, actions and future activities. As Ali and Dan did such a great intro, you are no longer looking at ...
I am fortunate to stand before you today with gratitude, fulfillment, and contemplation of the future. It has been an incredible journey leading Geopath over the past three years, and I want to express my deepest thanks to the Board of Directors and all Geopath members for entrusting me with this role. When I joined ...
Featured Session Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...
Out of Home media measurement has evolved dramatically in the last several years. And so has Geopath. Today, Geopath can access, analyze, and integrate a host of data sources to provide members with deeper insights and more precise ratings for each piece of inventory. That said, in discussions with prospective – and even some existing ...
NEW YORK – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N ...
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...
