The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron. He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...
There’s been a lot of buzz surrounding the release of “Joker” over the past few weeks. If this movie is anything like the recent Superhero/Supervillain releases, we’re likely looking at a huge opening weekend for the film. With the movie hitting theaters today, for this “Fast Fact Friday” we thought we’d look at the ...
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board ...
Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement. The new ...
As you probably have read by now, the launch of the new Geopath Insights is targeted for October 1st. While this is truly exciting, we want to make sure our members are prepared for the transition. To help with this, we thought it would be valuable to put together a quick overview of what the ...
Geopath is excited to announce the launch of its new online learning platform in preparation for the upcoming release of the Geopath Insights on October 1st. The set of training materials have been developed internally, with the full curriculum vetted by Geopath’s Futures Council. Our ultimate goal was to create a comprehensive, yet flexible and easy-to-use ...
For today’s Fast Fact Friday, we at Geopath wanted to give everyone a refresher on audience segmentation – as there will be over 8,000 different audiences to choose from within the new Geopath Insights! Check out the one-sheet below to understand more about audience segmentation, the data sources that allow the process, or anything else! This, and many, many more training ...
Geopath has officially opened the “call for speakers” for breakout sessions at the 2020 OOH Media Conference and Expo! The conference will be taking place April 27-29, 2020 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona. Geopath is currently inviting speakers from a variety of fields, including but not limited to OOH, who ...
About PMD Media PMD is one of the leaders in targeted OOH because of our ability to be everywhere our clients want to be. We get our clients seen where people live and work, with hyper-targeted outdoor advertising and digital integration. Our storefront billboards are seen in ubiquity across the U.S., in center-cities, but also ...
As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual. To ensure a smooth transition, Geopath worked collaboratively with its Futures Council to develop a set of Best Practices, Standards, and Protocols to serve as guidelines for planning, buying, and selling OOH ...
