Geopath Relaunches Out-of-Home Inventory Explorer Tool
The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory

Geopath Relaunches Out-of-Home Inventory Explorer Tool <br/> <span style='color:#000000;font-size: 18px;'>The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory</span>
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform.   The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...

Using OOH To Reach Voters
geekOUT Fast Fact Friday

Using OOH To Reach Voters <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...

Future’s Council Q&A
A conversation with the leadership of the Geopath Futures Council

Future’s Council Q&A <br/> <span style='color:#000000;font-size: 18px;'>A conversation with the leadership of the Geopath Futures Council</span>
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...