Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...
It is an understatement to say that these are trying times for the Out of Home industry, but they will not last. We have been through significant downturns in the past. During those periods, however, we have always used the time to prepare for the coming future – which was never as far away as ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. Our past two Friday Fast Facts have focused on extending our gratitude toward two different groups of essential workers; healthcare professionals and grocery store ...
Similar to some of our recent blog posts, we at Geopath wanted to highlight another great OOH campaign ran by one of our members, thanking the heroes in the healthcare industry for all they are doing during these times. The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign ...
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...
As you know, we recently made the difficult decision to cancel the GO2020 Media Conference and Expo in Phoenix, scheduled for later this month. This was disappointing to say the least, as we were excited for all of our planned speakers and sessions, but there was just no way we could safely proceed with this event. ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. In our most recent Friday Fast Fact, we extended our gratitude ...
We hope this blog release finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update release, the Geopath team is continuing to monitor the population movement data coming in from our partners at Intermx daily, and keeping an eye on other relevant information that is being published in ...
We hope that this blog post finds you and your loved ones safe and healthy. The team at Geopath is busier than ever before. We are monitoring the population movement data coming in from our partners at Intermx daily, and keeping an eye on other information that is being published in the marketplace. ...
We hope that all of you are staying safe and staying well. While we know that people across the country are restricting their movement these days to prevent the spread of infection, there is still interesting information coming out of our data sources that we think is important to share. Overall, traffic prior to the ...
