Tell us a bit about your background and what led you to become Group Media Director at PJX Media. I majored in marketing at The George Washington University in D.C. and having grown up in the New York area, I always knew that I’d come back as soon as I graduated to get into marketing, media, ...
Tell us a bit about your background and what led you to become President of Sales & Strategy for Crackle Connex. I was at Discovery Networks running digital sales for the Oprah Winfrey Network and Oprah.com — and received a call from a recruiter at Sony Pictures Television. They were in the process of building out ...
Tell us a bit about your background and what led you to become President and CEO of Red Rock Outdoor. I started in this business almost 24 years ago at a company called Vista Media. At the time, they were Vista Metropolitan Outdoor—a small mom and pop organization in New York. Vista was acquired by ...
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...
During last week’s fireside chat between Geopath Chairperson and Kinetic CEO Michael Lieberman and Geopath President Dylan Mabin, the two had a candid discussion around the new strategic vision and the future of the organization. The full conversion is available here in case you missed it. While the future vision of Geopath is of critical importance to ...
Tell us about your experience in founding and expanding Vistar Media to be the programmatic DOOH exchange that it is today? When we founded Vistar ten years ago, OOH was undergoing a major digital transformation but still suffered from highly manual and inefficient ways of transacting media. With the capabilities available via programmatic, we saw ...
Tell us a bit about your background in the OOH industry and your role at Volta. I’ve spent the last two decades working in the digital media and advertising industries and have been fortunate to help lead its rapid evolution. From my roles at Clear Channel Communications and iHeartMedia, to my current position as Chief ...
Since 2020, Geopath has worked to update its methodology for measuring transit inventory utilizing advanced location data inputs. This work focused primarily on ensuring that all transit formats utilize the same methodology used by other Geopath audited formats. Now, after working with its Insights Committee on implementing these enhancements, Geopath has launched preliminary impressions for ...
As Geopath begins the rollout of its new strategic vision developed in partnership with PwC and leaders from across the industry, we will be providing periodic updates on what to expect over the coming months. Below are two important updates that Geopath will implement next week. These changes will provide us with the additional flexibility and ...
