Geopath releases preliminary Transit and Scheduled Fleet impressions as part of strategic vision initiative
Geopath Strategic Vision

Geopath releases preliminary Transit and Scheduled Fleet impressions as part of strategic vision initiative <br/> <span style='color:#000000;font-size: 18px;'>Geopath Strategic Vision</span>
Since 2020, Geopath has worked to update its methodology for measuring transit inventory utilizing advanced location data inputs. This work focused primarily on ensuring that all transit formats utilize the same methodology used by other Geopath audited formats. Now, after working with its Insights Committee on implementing these enhancements, Geopath has launched preliminary impressions for ...

Geopath Names Dylan Mabin President
Audience Measurement Veteran Will Lead Geopath into the Future

Geopath Names Dylan Mabin President <br/> <span style='color:#000000;font-size: 18px;'>Audience Measurement Veteran Will Lead Geopath into the Future</span>
May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...

2022 GO Geopath Training Sessions

2022 GO Geopath Training Sessions
The Foundations of Media Measurement Monday, May 16th, 2:00PM – 4:00 PM, Calusa 3 & 4 Join Scott Fiaschetti and Brian Schopper from Geopath as they give an in-depth review of the foundations of media measurement, and Geopath’s approach to measurement. In this session, they will provide attendees with a deeper understanding of the key ...

Check Out Our Full Schedule of 2022 GO Speakers!

Check Out Our Full Schedule of 2022 GO Speakers!
We’ve scheduled an outstanding slate of speakers that you will not want to miss. For more information on all speakers, and to register, visit go2022ooh.com. Join us as we “Collaborate with Purpose” The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising that brings together all parts of the industry. 2022 ...